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Principles of Marketing - BUS 312, Chapter 4
Kerin, Hartley, Rudelius
12
Marketing
Undergraduate 1
01/25/2012

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Cards

Term
What are ethics
Definition
Moral principles and values which govern a person or group of people.
Term
What are laws
Definition

When the values of society have been formalized, with specific penalties for violating ie. legal code.

 

Must be wide agreement for ethics to become laws.

Term
Ethical but illegal
Definition
Colleges and aid packages agreed to set cap in biding agreements, but price fixing is ethical but illegal.
Term
Ethics to Exchange
Definition
Prior to 1960s - Caveat Emptor (let the buyer beware).
Term
Ethics of Exchange - JFK's Comsumer Bill of Rights
Definition

(1962)

Safety - Consumer Product Safety Commission increased scrutiny due to lead in toys, who decides what is safe.

Be informed - FTC required full and factual information

Choose - readily available, not restricted

Be Heard - don't buy, protest to Better Business Bureau, social networking venues (ie recent piracy issues)

Term
Why is Fully-Informed Key Area in Ethics
Definition
Because marketers try to slant truth because people may not buy their product - fat free but all sugar, wheat bread, but not whole wheat, cell phones and mortgages fine print.
Term
Economic Espionage Act
Definition
Made theft of trade secrets a federal crime. 
Term
Foreign Corrupt Practices Act
Definition
Made it a crime to bribe a foreign official.
Term
Personal Moral Philosophy - Moral Idealism
Definition
Correct way to act and people should act that way regardless of any personal harm. Blow whistle even if you lose your job.
Term
Personal Moral Philosophy - Utilitarianism
Definition

Greatest good for the greatest number (cost vs benefit).

 

The needs of many outweigh the one. Air bags help more people than they hurt.

Term
Ethics Overview
Definition

Need to make profits overshadow ethics.

survivor anything goes (lies) for money

consumers copy videos and then return

buy TVs before superbowl then return

false insurance claims (bus)

 

All hurt companies, but consumers pay

Term
How to eliminate unethical behavior in exchange
Definition

Government laws - require defects disclosure in houses before selling.

 

Consumers demand - don't buy from unethical sellers

 

Fully informed (Truth and Labeling Law) - customers can fully evaluate the exchange

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