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Principles of Marketing
Ch. 6 Flashcards
21
Marketing
Undergraduate 4
02/15/2011

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Cards

Term
Bidder's list
Definition
A list of firms believed to be qualified to supply a given item.
Term
business marketing
Definition
The marketing of goods and services to companies, governments, or not-for-profit organizations for use in the creation of goods and services that they can produce and market to others
Term
buy classes
Definition
Consists of three types of organizational buying situations: straight rebuy, new buy, and modified rebuy
Term
buying center
Definition
The group of people in an organization who participate in the buying process and share common goals, risks, and knowledge important to a purchase decision
Term
derived demand
Definition
The demand for industrial products and services is driven by, or derived from, demand for consumer products and services
Term
e-marketplaces
Definition
Online trading communities that bring together buyers and supplier organizations to make possible the real time exchange of information, money, products, and services. Also called B2B exchanges or e-hubs.
Term
ISO 9000
Definition
Standards for registration and certification of a manufacturer's quality management and assurance system based on an on-site audit of practices and procedures developed by the International Standards Organization (ISO)
Term
make-buy decision
Definition
An evaluation of whether components and assemblies will be purchased from outside suppliers or built by the company itself.
Term
North American Industry Classification System (NAICS)
Definition
Provides common industry definitions for Canada, Mexico, and the United States, which makes it easier to measure economic activity in the three member countries of the North American Free Trade Agreement
Term
Organizational buyers
Definition
those manufacturers, wholesalers, retailers, and government agencies that buy goods and services for their own use or for resale.
Term
Organizational buying behavior
Definition
The decision-making process that organizations use to establish the need for products and services and identify, evaluate, and choose among alternative brands and suppliers.
Term
Organizational buying criteria
Definition
The objective attributes of the supplier's products and services and the capabilities of the supplier itself.
Term
Reciprocity
Definition
An industrial buying practice in which two organizations agree to purchase each other's products and services
Term
Reverse auction
Definition
In an e-marketplace, it is an online auction in which a buyer communicates a need for a product or service and would-be suppliers are invited to bi in competition with each other.
Term
Supplier Development
Definition
The deliberate effort by organizational buyers to build relationships that shape suppliers' products, services, and capabilities to fit a buyer's needs and those of its customers.
Term
Supply partnership
Definition
A relationship that exists when a buyer and its supplier adopt mutually beneficial objectives, policies, and procedures for the purpose of lowering the cost or increasing the value of products and services delivered to the ultimate consumer.
Term
Traditional Auction
Definition
In an e-marketplace, it is an online auction in which a seller puts an item up for sale and would-be buyers are invited to bid in competition with each other.
Term
Value Analysis
Definition
A systematic appraisal of the design, quality, and performance of a product to reduce purchasing costs
Term
straight rebuy
Definition
Term
modified rebuy
Definition
Term
new buy
Definition
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