Details Title: Principles exam 1 Description: spring 2009 Total Flash Cards: 11 Created: 02/19/2009 20:17:21		New Users: To study from this flashcard set, or to create your own your own study flash cards, REGISTER HERE. Existing Users: CLICK HERE. Additional Journalism Flashcards
Cards in this set: Term What are the three dimensions of creating great ads? Definition 1. strat sounds 2. strong concept 3. Well Executted Term Advertising MUST Definition be paid for be delievered via the mass media attempt to persuade Term advertising is and is not Definition IS non personal about ideas services and products aims to persuade IS NOT not paid for psa delivered face to face Term Consumer or household audience Definition most mass media is directed here very fine/narrow audience discriptions can be made mcdonalds, aig insurance, etc. Term Business Audience Definition Focused at firms that produce industrial goods and services ex: staples require personal selling but advertising promotes awareness and positive attitude Term Trade Audience Definition retailers, wholesalers, distributers ex: capenters, nail techs has a "word of mouth" aspect to it most often use personal selling Term professional advertising Definition drs lawyers, anything with required certification rely on terminology and circumstances understood by certain professionals Advertise in trade journals Term selective demand Definition points out unique benefits Term institutional advertising Definition nordstrom putting clinique products in their advertisments Term product advertising Definition products unique features Term Definition