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Definition
Providing advice to management conserning policies, relationships, and communications.
Advisor |
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Term
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Definition
| Determing the attitudes and behaviors of groups to plan public relations strategies. This information can then be used to persuade or influence publics |
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| Working with mass media by seeking publicity or responding to their (the media's) interests in the organization. |
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| Disseminating planned messages through selected media to further an organization's interests. |
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| Employee/Member Relations |
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Definition
Responding to concerns, informing, and motivating an organization's employees or members.
Internal |
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Undertaking activities within a community to maintian an environment that benefits both an organization and the community
Hands on/External
Example: Organizations and Katrina or Sandy |
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Definition
Developing effecting involvemtn in public policy and helping an organization adapt to public expectations.
An umbrella term to describe multiple PR activites |
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| Relating directly with legistlatures and regulatory agencies on behalf of the organization. |
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| Identifying an addressing issues of public conern that affect an organization. |
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Term
Financial Relations
(Investor Relations)
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Definition
| Creating and maintaining investor confidence and building good relationships with the financial community. |
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| Relating with other firms in the industry of an organization and with trade associations |
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| Demonstrating the need for and encouraging the public to support charitable organizations, primarily through financial contributions. |
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| Multicultural Relations/Workplace Diversity |
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Definition
| Communicating with individuals and groups in various cultural groups. |
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Term
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Definition
Stimulating an interest in a person, productm or organization by means of focused "happenings" as well as other activities designed to encourage interacting with publics and listening to them.
Example: Car Show |
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Term
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Definition
| Employing a combination of activites designed to sell a product, service, or idea, including advertising, collateral materials, publicity, promotion, direct mail, trade shows, and special events. |
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Term
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Definition
Global/multicultural
Research based
Relationship Focused
Internet/New Media Oriented
Toolbox-Driven Tactics
Enables PR Pros to gain success on behalf of an organization across a broad range of goals. |
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Term
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Definition
| Also known as intregrated marketing communications. This allows an organization to reach it's goals and objectives more successfully by integrating all communication functions. |
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Term
| Public Relations Goals vs. Marketing Goals |
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Definition
PR: Build and maintain a hospitable environment for an organization (People-based)
Marketing: Build and maintain markets for an organization's products or services (sales-based) |
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Term
| 5 ways that PR differs from Advertising |
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Definition
1) PR uses more than just mass media. e.i. speeches, news releases, feature stories, ect.
2) There is a segmented audience that PR pros look for outside of the company as well as employees in the company that receives the PR message.
3)PR is not individualized. It focuses on the entire organization.
4) PR activity often supports advertising campaigns
5) PR's function is not just to sell goods, it is to help an organization survive in complex, competitive environments. |
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Term
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Definition
R- Research: What is the problem/situation?
A- Action (Program Plannin): What is going to be done?
C- Communication (Execution): How will the public be told?
E- Evaluation: Was the audience reached? What was the effect? |
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Term
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Definition
Deliberate: Everything is intentional
Planned: Everything is organized
Performance: Effective PR means good performance
Public Interest: Public and Organization interests are colaborated and mutually beneficial
Two-Way Communication: The dissemination of information and the gathering of feedback.
Strategic Management of Competition and Conflict: Integration of counseling and problem solving to come to a decision with management. |
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