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| what is often flashy, and required by law for publicly traded companies? |
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| what gives information about an organization and tries to persuade someone? |
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| News wires and Web Newsrooms are examples of what? |
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| 3 ways to distribute media materials |
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1)snail mail 2)faxes 3) email the preferred |
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| what makes the editor's job easier, provides a stylebook and guides grammar etc? |
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| Associated Press Wire service |
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| if you want the main points to trickle down to the sub points what is that called? |
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| what was created because of the civil war and the important facts needing to be distributed first on the telegraph? |
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| a pitch letter, a fact sheet and a media advisory are all? |
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short paragraphs, short sentences active voice and the 5ws and 1 h are alll what |
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timeliness proximity (local) prominence consequence human interest are all what? |
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| you should never do what with a news release |
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| say anything is off the record |
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| what is the major drawback to a news release? |
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Definition
| there is no obligation for it to be used. |
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| why is print still the number one use of media? |
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Definition
more media releases are used in print and print is still thought of as the most credible |
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| why use a newspaper release? |
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Definition
| there is so much space and availability |
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| what is the most common tactic of PR and 50% of newspaper stories come from? |
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| what has been around since ivy lee and the pennsylvania railroad? |
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| what do pr pros use to query memebers of a group and the messages appear in the inbox? |
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| really simple syndication is abbreviated |
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| who showed us that computer users are well-educated, youthful, and affluent |
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| what breaks down sounds and pictures into electronic codes? |
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| where do we no longer have to worry about gatekeepers? |
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| commercial speech doesn't have the protection as |
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| free speech in the 1st ammendment |
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| federal communications commission |
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| securities and exchange commission |
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| insider trading is an example of |
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| what is a word symbol or slogan used singly or in combination that identifies a product's origin |
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| what is dowloading on the internet in violation |
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| 300 words may be directly quoted but you must use quote marks for this |
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