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It is up to the agent to make a decision on how he/she will market themselves: by price or by the agent's unique style or brand.
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# What do you do?
# Where do you sell?
# What properties do you sell?
# What do you specialize in (your target properties, buyers, sellers)?
# What you don't or won't sell - geographical types of sellers, buyers, properties, other kinds of real estate (this is to help you refine your focus; it is not for publication)?
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# What are your business values?
# What talents, specialties, and competencies do you bring from other fields?
# What are your benefits?
# How are you different from other real estate agents?
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Should be on the listing side
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It is about what you do each day every day
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Showing houses is not hard. Writing contracts is not hard.
What is hard is the prospecting you must do on a regular basis to be successful.
Every single day you must be prospecting - talking to people about buying or selling houses.
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