Shared Flashcard Set

Details

Persuasion, take 3
Inattention, Ad targeting, and Resistance to Persuasion
4
Internet/New Media
Undergraduate 1
10/11/2020
Click here to study/print these flashcards.

Create your own flash cards! Sign up here.

Additional Internet/New Media Flashcards

 

 

Cards

Term
Inattention Solution-
 Definition
Ad Targeting
Term
Reactance Solution-
 Definition
Entertainment Education
Term
Inattention Definition-
 Definition
Volume of persuasive messages and changes to communication channels equals less attention to persuasive messages
Term
Ad Targeting Definition-
 Definition
The practice of targeting specific groups or individuals with persuasive messages through the use of demographic or psychographic information.
Supporting users have an ad free experience!