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Personal selling
chapter 11
14
Marketing
Undergraduate 4
04/19/2013

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Cards

Term
Activity Based Quotas
Definition

also known as input based-Relates to the observable selling efforts a slaesperson must make-for example, the number of sales calls, presentations he or she must make, and the number of sales proposals the person writes

 

Term
actual goal
Definition
what is it called when you meet your full goal, aka the 100% mark
Term
Expense quotas
Definition

what is used to keep the costs associated with a representatives's sales in line with what the firm thinks the representatives should spend in order to be successul.


IE: the cost of involved in putting on demonstratons, entertaining customers, customerssmapling, or trail of products, lodging, and other travel costs are among the esxpenses sales rep incur

Term
Metrics
Definition
performance measurements
Term
out put based goals
Definition

selling results a rep is expected to recieve

 

ie: the number of orders a sales rep must receive, and the recenues, sales vloume, and profts the person must generate.

Term
sales goals (quotas)
Definition
what is a performance standard by which salespeople, sales reps, and sales managers are measured?
Term
Stretch goals
Definition
goal that goes beyond the actual goal mark
Term
intrinsic motivation factors
Definition
items taht are done because the person finds doing the activity a rewar in itself
Term
extrinsic factors
Definition

external to the job and are done in order to obtain a monetary or physical reward, a social reward, or to avoid punishment

ie: wages, incentives, awrds, or a job status that reflects status

Term
plateau
Definition
what is it called when a good performing sales person are no longer demonstarting their past levels of achieveent and their performance has leveled out
Term
base salary
Definition
fixed amount of money paid to an employee
Term
threshold mark
Definition
90% mark of a given goal
Term
pipeline analysis
Definition
what type of measurement shows how well is maintaining a stream of customers at different stages in the sales process
Term
Correlation Analysis
Definition
what is a form of trend analysis, but instead of using past sales (or past sales only), sales forecast are based on the trends of other variables
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