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Operations Management
Exam One
47
Business
Undergraduate 3
01/15/2012

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Term
Operations
Definition
The part of a business organization that is responsible for producing goods or services.
Term
Operations Management
Definition
The management of systems or processes that create goods and/or services.

Operations Management is at the core of every business.
Term
Supply Chain
Definition
A sequence of activities and organizations involved in producing and delivering a good or service.
Term
Variation
Definition
The higher the variability, the more difficult it is to manage.

Reduced variability leads to improved efficiency.
Term
Goods-Service Continuum
Definition
Products are typically neither purely service- or purely goods-based.
Term
Operations Function
Definition
Consists of all activities directly related to producing goods or providing services.
Term
Factors Leading to Decline in Manufacturing Employment:
Definition
Increased productivity
Outsourcing
Statistical Artifacts (Use of contract/temp. labor which doesn't show up in statistics)
Term
Model
Definition
An abstraction of reality; a simplification of something.

Prototype; blueprint
Term
Types of Models:
Definition
Physical (Look like real-life counterparts)

Schematic (Look less like their real-life counterparts than physical models)

Mathematic (Do not look at all like their real-life counterparts)
*The more mathematical a model is, the farther it is away from reality.*
Term
Pareto Phenomenon
Definition
A few factors account for a high percentage of occurrences of some event(s).
Term
System
Definition
A set of interrelated parts that must work together.
Term
Craft Production
Definition
A system in which highly skilled workers use simple, flexible tools to produce small quantities of customized goods.
Term
Forecasting
Definition
Predicting timing and volume of customer demand.
Term
Logistics
Definition
Deciding how to best move information and materials.
Term
Forecast
Definition
A statement about the future value of a variable of interest.
Term
Elements of a Good Forecast
Definition
Timely
Accurate
Reliable
Expressed in meaningful units
In writing
Simple to understand and use
Cost Effective
Term
Trend
Definition
A long-term upward or downward movement in data.
Term
Seasonality
Definition
Short-term, fairly regular variations related toe the calendar or time or day.
Term
Cycle
Definition
Wavelike variations lasting more than one year.
Term
Random Variation
Definition
Residual variation that remains after all other behaviors have been accounted for.
Term
Irregular Variation
Definition
Due to unusual circumstance that do not reflect typical behavior.
Term
Naïve Forecast
Definition
Uses a single previous value of a time series as the basis for a forecast.

The forecast for a time period is equal to the previous time period's value.

Can be used when:
-Time series is stable
-There is a trend
-There is seasonality
Term
Seasonality Additive
Definition
Seasonality is expressed as a quantity that gets added or subtracted from the time-series average in order to incorporate seasonality.
Term
Seasonality Multiplicative
Definition
Seasonality is expressed as a percentage of the average (or trend) amount which is then used to multiply the value of a series in order to incorporate seasonality.
Term
Regression
Definition
A technique for fitting a line to a set of data points.
Term
Correlation
Definition
The measure of the strength and direction of relationship between two variables (between -1 and 1).
Term
r^2
Definition
A measure of the percentage of variability in the values of y that is "explained" by the independent variable (between 0 and 1).
Term
Important Aspects of Forecasts
Definition
Expected Level of Demand - The level of demand may be a function of some structural variation such as trend or seasonal variation.

Accuracy - Related to the potential size of forecast error.
Term
MAD
Definition
Weights all errors evenly.

Sum of absolute values of errors, divided by n (the number of periods).
Term
MSE
Definition
Weights errors according to their squared values.

Sum of all errors squared, divided by n-1
Term
MAPE
Definition
Weights errors according to relative error.

Sum of the [|Error|/Actual]x100 for each period, divided by n (the number of periods).
Term
Time-Series
Definition
A time-ordered sequence of observations taken at regular intervals.

Behaviors:
-Trend
-Seasonality
-Cycles
-Irregular variations
-Random variation
Term
Moving Average
Definition
Technique that averages a number of the most recent actual values in generating a forecast.

F=MA=(Sum of Actual values in period t-1)/n
Term
Weighted Moving Average
Definition
The most recent values in a time series are given more weight in computing a forecast.
Term
Exponential Smoothing
Definition
A weighted averaging method that is based on the previous forecast plus a percentage of the forecast error.

F=Ft-1 + α(At-1 - Ft-1)
Term
Linear Trend
Definition
Ft = a + bt
where
Ft = Forecast for period t
A = Value of F1 at t=0
b = Slope of the line
t = Specified number of time periods from t=0
Term
Trend-Adjusted Exponential Smoothing
Definition
TAFt+1 = St + Tt
St = TAFt + α(At – TAFt)
Tt = Tt-1 + β(TAFt – TAFt-1 – Tt-1)
Term
Standard Error
Definition
Measure of te scatter of points around a regression line. If small, the predictions using the linear equation will tend to be more accurate.

SE = √[(Sum of y-ye)^2 / (n-2)]
Term
Seasonal Relatives
Definition
The seasonal percentage used in the multiplicative seasonally adjusted forecasting model.
Term
Characteristics of Services
Definition
Simultaneity: personal selling
Perishability: cannot store
Intangibility: no physical product
Heterogeneity: customer involvement results in variability
Customer Perception in the Service Process
Term
The Service Package
Definition
Supporting Facility: physical resources that must be in place before a service can be sold.
Facilitating Goods: material consumed by the buyer or items provided by the consumer.
Information: operations data or info. that is provided by the customer to enable efficient and customized service.
Explicit Services: benefits readily observable by the senses; the essential or intrinsic features.
Implicit Services: psychological benefits or extrinsic features which the consumer may sense only vaguely.
Term
Strategic Service Vision
Definition
1. Target Market Segments
2. Kind of Service/Service Concept
3. Operating Strategy/Execution
4. Service Delivery System/Delivery Method
Term
Marketplace versus Marketspace
Definition
Marketplace - physical value chain

Marketspace - Information value chain
Term
Coding
Definition
Grades customers on how profitable their business is.
Term
Routing
Definition
Used by call centers to place customers in different queues based on customer code.
Term
Targeting
Definition
Allows choice customers to have fees waived and get other hidden discounts.
Term
Sharing
Definition
Sharing data about your transaction history with other firms as a source of revenue.
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