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Definition
chain of INNOVATIVE and MODERNIST designs
defamiliarize the ordinary
conceptual, professional, practical
informal group of american poets, painters & musicians
inspiration from surrealism + contemporary avant-garde art movements
action painting, abstract expressionism, jazz improvisational theater, world's vanguard circle |
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Cover of Direction
PAUL RAND
1940, USA
cultural magazines with left-wing slant & anti-fascist agenda
biting commentary on impending escalation of WWII
barbed wire > ribbon
dots > blood
foreshadowing
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Cover of H.L.Mencken, Prejudices: A Selection
PAUL RAND
1958, USA
low budget, bland book
biting commentary to mencken: figure + cut paper
conceptual/interesting |
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Eye Bee M Poster
PAUL RAND
1981, USA
established graphic standards (notice signature)
ibm event
most know poster |
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Poster announcing UCLA Extension's Winter Quarter
PAUL RAND
1990, USA
citrus + california > winter season |
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Definition
Stettler typeface announcements, Reader's Digest mastheads
HERB LUBALIN
mid-late 1960s, USA |
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EROS #3
HERB LUBALIN
1962, USA
eros only had 4 issues
photoshoot > marilyn uneditted
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Covers for Avant Garde #1 and #12
HERB LUBALIN
1968 & 1970, USA
sexual revolution
provacative magazine > alphabet of nudes
loVe > vagina |
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U&lc
HERB LUBALIN
1976, USA
1776 bicentennial
lifestyle magazine for designers |
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Album cover for RND Orchestra of Philadelphia
ALEX STEINWEISS
1940-50s, USA
*compare to EL LISSITZKY's beat the red
influence like lester beall |
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Definition
Album cover for Joseph Szigeti
ALEX STEINWEISS
1940-50s, USA
*compare to mondrian |
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Definition
Album cover for Contrasts in Hi-Fi, Bob Sharples
ALEX STEINWEISS
1940-50s, USA |
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Cover for Print
IVAN CHERMAYEFF
1962, USA
speaks for studio's work
visual puns > common > new meaning
paint splatters/blood |
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Definition
Common Sense and Nuclear Warfare
(Bertrand Russell)
THOMAS GEISMAR
1958-9, USA
campaign for peace > height of cold war |
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Definition
Oldenburg Book
CHERMAYEFF + GEISMAR
1970, USA
monograph featuring work of claes oldenburg
unconventional materials |
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Definition
Guggenheim Museum Poster
CHERMAYEFF + GEISMAR
1975, USA
mimics shape of building |
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Definition
Anatomy of a Murder
(Otto Preminger)
SAUL BASS
1959, USA
thinking made VISUAL |
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Definition
Esquire Cover
GEORGE LOIS
March 1968, USA
the masculinization of the american woman
inventored of big idea |
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Definition
Esquire Cover
GEORGE LOIS
April 1968, USA
muhammad ali, a conscientious objector to the war in vietnam, was stripped of his fighting title and sentenced to five years in prison
(because he didn't go to vietnam)
saint sebastian - catholic
top 10 covers |
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Definition
Esquire Cover
GEORGE LOIS
May 1969, USA
the decline and collapse of the american avant-garde
andy warhol getting sucked into his own soup signature |
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