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MSU 160 FINAL EXAM
Chaps 13 14 15 Ferrell Hirt Text
20
Management
Undergraduate 1
12/09/2009

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Cards

Term
The 4 major responsibilities of the Fed
Definition
Control Monetary Policy
Regulate Financial istitutions
regulate the checking account procedures
supervise insurance programs
Term
A forensic accountant
Definition
analyzes financial documents in search of fraudulent entries or financial misconduct.
Term
Return on assets and return on equity are examples of which type of ratio?
Definition
Profitability
Term
An accounting term that is synonymous with net income is
Definition
earnings after taxes
Term
Profitability ratios are used to measure
Definition
how much income (net or operating) a firm generates relative to its assets, equity, and sales
Term
The financial statement that explains how a firm's cash changed from the beginning of the accounting period to the end is called the
Definition
statement of cash flows
Term
The Federal Reserve System is responsible for
Definition
creating a stable environment for economic growth
Term
an advantage of using money instead of barter is that money is more
Definition
easily divided into small units.
Term
finance companies
Definition
charge very high interest because their customers are riskier than a bank's.
Term
In certain Latin American countries, citizens spend their money as fast as they receive it in order to keep up with or stay ahead of the rapidly rising prices of consumer goods. Under these conditions, money is said to lack
Definition
stability
Term
Insurance companies invest premiums from insured individuals and businesses or make long-term loans, particularly to businesses in the form of
Definition
commercial real-estate loans
Term
Which of the following is the most flexible variable in the marketing mix?
Definition
price
Term
Services are usually distributed through
Definition
direct marketing channels.
Term
Wholesalers and retailers are referred to as intermediaries or`
Definition
middlemen
Term
Price is an important factor in the marketing mix for all of the following reasons except
Definition
it is the most visible element in the firm's marketing mix.
Term
The level of market coverage for Liz Claiborne clothes could be described as
Definition
selective distribution
Term
If a company is eliminating certain models of a product and cutting back on expenditures, the product is most likely in which life cycle stage?
Definition
decline
Term
If a product is experiencing negative profits and the company is spending a great deal of money on advertising to make consumers aware of the product, the product is most likely in the following life cycle stage:
Definition
introduction
Term
Industrial products such as wheels, batteries, and spark plugs for automobiles are classified as
Definition
component parts
Term
When Bic asked supermarkets to give its new disposable shavers shelf space, it was using a
Definition
push strategy
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