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Details Title: MRKG 1311 Description: Exam 2 Ch. 10 Total Flash Cards: 31 Created: 05/06/2007 15:25:13	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term Transaction-based Marketing Definition 318 Term Relationship Marketing Definition 318 Term Elements of Relationship Marketing Definition 320 Term Internal Marketing Definition 320 Term Internal and External Customers Definition 320 Term Employee Satisfaction Definition 321 Term Relationship Marketing ( 3 levels of ) Definition table 10.2 , 321 Term Customer Satisfaction (3 steps to measurea) Definition 324 Term Frequency Mark. Definition 326 Term Affinity Mark. Definition 326 Term Database Mark. Definition 327 Term Interactive TV Definition 327 Term Application Service Providers (ASP) Definition 328 Term One-to-One Mark. Definition 328 Term Grass Roots Mark. Definition 329 Term Viral Mark. Definition 329 Term Customer Relationship Management (CRM) Definition 329 Term Virtual Relationships Definition 331 Term Customer Winback Definition the process of rejuvinating lost relationhsips with customers 331 Term B2B Mark. Definition 332 Term Partnership Definition 332 Term Types of Partnerships Definition 333 Term Cobranding Definition 333 Term Comarketing Definition 334 Term National Account Selling Definition 335 Term Electronic Data Interchange (EDI) Definition 335 Term Vendor-Managed Inventory (VMI) Definition 336 Term Quick response merchandising Definition 336 Term Collaborative Plannign, Forecasting, and Replenishment (CPFaR) Definition 337 Term Startegic Alliance Definition 337 Term Lifetime value of a Customer Definition 339