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Details Title: MRKG 1311 Description: Exam 2 Ch. 9 Total Flash Cards: 32 Created: 05/06/2007 14:36:53	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term Market Definition group of people with sufficient purchasing power, authority, and willingness to buy. 288 Term Target Market Definition 288 Term Consumer Products Definition products bought by ultimate consumers for personal use. 288 Term Business Products Definition 288 Term Market Segmentation Definition 289 Term Criteria For Affective Market Segmentation Definition Four Points ,289 Term Geographic Segmentation Definition 291 Term Areas Definition 292 Term Geographic Information Systems (GIS) Definition 293 Term Demographic Segmentation Definition 293 Term Core regions Definition the locations where they ger 40-80 percent of their sales. 293 Term Cohort effect Definition 295 Term 9/11 Generation Definition 295 Term Baby Boomers Definition people born between 1946-1965 Term Breakdown of U.S. Minority Pop. Definition figure 9.7, 297 Term Breakdown of U.S. Minority Pop. Definition figure 9.7, 297 Term Family Life Cycle Definition the process of family formation and dissolution. 298 Term Engel's Law Definition 300 Term Psychographic Segmentation Definition 302 Term AIO Statements Definition describe various activities, interests and opinions. 302 Term VALS 2 Network Definition figure 9.10, 302 Term Six Psychographic Consumer Segments Definition 303 Term Product-related Segmentation Definition 305 Term Market Segmentation Process Definition 306 Term Undifferentiated Marketing Definition 307 Term Differentiated Marketing Definition 307 Term Concentrated Marketing (Niche Marketing) Definition 308 Term Micromarketing Definition 308 Term Market-Specific Strategy (basic determinants of) Definition 308 Term Positioning Definition 309 Term Positioning Map Definition 309 Term Repositioning Definition 309