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Details Title: MRKG 1311 Description: Exam 2 Ch. 8 Total Flash Cards: 35 Created: 05/06/2007 14:12:29	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term Marketing Research Definition 256 Term Syndicated service Definition 259 Term Full-service research provider Definition 256 Term Limited-service provider supplier Definition 260 Term Exploratory research Definition 261 Term Exploratory research Definition 261 Term Marketing Research Process Definition figure 8.3, 261 Term Exploratory Research Definition 261 Term Sales Analysis Definition 261 Term Hypothesis Definition a tentative explanation for some specific event. 262 Term Research Design Definition 262 Term Secondary Data Definition previously published info. 262 Term Primary Data Definition info collected specifically for the investigation at hand 262 Term Sampling Definition process of selecting survey respondents or research participants. 266 Term Probability sample Definition 267 Term Samples (TYPES) Definition 267 Term Nonprobability sample Definition 267 Term Types of Primary Research Definition 267 Term Interpretive research Definition 268 Term Mall Intercepts Definition 270 Term Controlled Experiment Definition least used - method for collecting primary data . 272 Term Test-Marketing Definition the most common use of this method by marketers, 272 Term Problems with Test-Marketing Definition 273 Term Marketing Information System (MIS) Definition 275 Term Marketing Decision Support System (MDSS) Definition 275 Term Data Mining Definition 275 Term Sales Force Definition estimate of a company revenue for a specified future period. 277 Term Qualitative and Quanitative Forecasting Definition 277 Term Jury of Executive Opinion Definition 277 Term Delphi Technique Definition 277 Term Sales Force Composite Definition 278 Term Sales Force Composite Definition 278 Term Trend Analysis Definition 279 Term Exponential Smoothing Definition 279 Term Survey of Buyer Intentions Definition 278