Home > Flashcards > Marketing > MRKG 1311

Details Title: MRKG 1311 Description: Exam 1 Ch. 4 Total Flash Cards: 24 Created: 05/04/2007 14:39:05	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term E-commerce Definition targeting customers by collecting and analyzing business informations, conducting customer transactions, and maintianing online relationships with customers by means of computernetworks. 117 Term E-marketing Definition strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the Internet or through digital tools. 117 Term Digital Tools Definition Electronic technologies used in e-commerce, including fax machines, PDAs, etc. 118 Term E-Commerce Capabilities Definition table 4.1, 119 Term Interactive Marketing Definition Buyer-seller communications in whcih the customer controls the amount and type of information received from a marketer through such channels as Internet and virtual kiosk. 119 Term Intranet Definition internal corporate network that allows employees within an organization to communicate with each other and gain access to corporate info. 120 Term Extranet Definition secure network accesible through a Web site by external customers or organizations for e-commerce. 120 Term Four Web Functions Definition 1) Communication, 2) Information, 3)Entertainment, 4) E-Commerce. (figure 4.2) 121 Term Instant Messaging Definition e-mail service that allows for the immediate exchange of short messages between nline users. 122 Term Internet Service Providers (ISP) Definition organizations that provide access to the Internet via a telephone, satellite, or cable. 124 Term Bots Definition search program that checks hundreds of sites, gathers and assembles info amd brings it back to the sender. 131 Term Electronic Signature Definition electronic approval of a document that has the same status as a written signature. 135 Term Online Marketing Channels Definition figure 4.12, 139 Term Corporate Web Sites Definition web sites that seek to build customer goodwill and supplement other sales channels rather than to sell goods and services. 139 Term Marketing Web Sites Definition web sites whose primary objective is to increase purchases by online visitors. 139 Term Electronic Storefront Definition online store where customers can view and order merchandise much like a window shopping at traditional retail establishments. 139 Term Cybermall Definition groups of virtual stores planned, coordinated, and operated as a unit for online shoppers. 139 Term Electronic Bulletin Board Definition specialized online service that provides info on a specific topic or area of interest. 141 Term Web kiosk Definition small freestanding computer, often locateed in a store, that provides consumers with Internet connections to a firm and its goods and services. 141 Term Smart Card Definition multipurpose card embedded with computer chips that store personal and financial info, such as credit card data, health records, and driver's license numbers. 142 Term Blog Definition web page that serves as a publicly accessible personal journal for individuals and, in more and more instances, for marketers. 142 Term Steps to Building an Effective Web Site Definition 1) establish a mission for the company 2) identify the purpose of the site 3) satisfy customer needs and wants through a clear site design. 143 Term Click-through rate Definition the percantage of people presented with a Web banner ad who click it. 144 Term Conversion rate Definition the percantage of visitors to a Web site who make a purchase. 144