Term
| What are the six modes of social control? |
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Definition
Ethics
Laws
Formal and informal groups
self regulation
The media
Active Civil Society |
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Term
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Definition
Refers to the moral principles or values that generally
govern the conduct of an individual or a group. |
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Term
| What is the Deotological ethical theory? |
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Definition
States that people should adhere to their obligations
and duties when analyzing an ethical dilemma. |
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Term
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Definition
•Deontology - adhere to obligations
•Utilitarianism – predict consequences
•Casuist – compare current to similar
•Moral Relativists – relative to the group
•Virtue Ethics – traits valued as good
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Term
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Definition
| The rules people develop as a result of cultural values and norms. |
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Term
| What are the three levels of ethical development? |
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Definition
Preconventional Morality - childlike, based on what will be punished or rewarded.
Conventional Morality - Moves toward the expectation of society
Postconventional Morality - Concerned about how they judge themselves, is it right in the long run. |
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Term
| What are the influences of ethical decision making? |
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Definition
Extend of problems
Top Management actions
Potential consequences
Social consensus
Probability of harm
Time until consequences
Number affected |
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Term
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Definition
| A guideline to help marketing managers and other employees make better decisions. |
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Term
| What are the advantanges of creating ethical guidelines? |
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Definition
Helps identify acceptable business practices
Help control behavior internally
Avoids confusion in decision making
Facilitate discussion about right and wrong
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Term
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Definition
| The idea that socially responsible companies will outperform their peers by focusing on the world’s social problems and viewing them as opportunities to build profits and help the world at the same time. |
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Term
| Define Corporate Social Responsibility. |
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Definition
The corporate concern for social welfare by business.
CSR can have an impact on ROI. |
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Term
| What are the 5 key CSR trends? |
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Definition
Return on Investment
Increasing rewards for communities and workers
Use new media to gain customer mindshare
Carbon footprint
New opportunities in Environmental Markets |
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Term
| Define Cause-Related Marketing. |
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Definition
| The cooperative marketing efforts between a “for-profit” firm and a “nonprofit organization.” |
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