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| management function that evaluates public attitudes, identifies the policies and procedures of an individual or organization with the public interest, and executes a program to earn public understanding and acceptance |
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| those people who are not closely connected with the organization |
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| include employees, stockholders, and investors of the firm as well as members of the local community, suppliers and current customers |
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| factual and interesting information released to the press |
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| the calling together of the press to announce significant news and or events |
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| a public relations tactic whereby one particular medium is offered exclusive rights to a story |
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| involve evaluations by superiors or peers within the firm to determine the performance of the employee (or his or her programs) |
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| conducted by consultants, the client (in the case of a PR agency), or other parties outside the organization |
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| the generation of news about a person, product, or service that appears in broadcast or print media |
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| a publicity piece produced by publicists so that stations can air it as a news story |
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| doesn't promote one specific product/service. rather, promotes the firm overall, by enhancing its image, assuming a position on a social issue or cause, or seeking direct involvement in something |
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| may accomplish a number of objectives, including creating goodwill both internally and externally, creating a position for the company, and generating resources,both human and financial |
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| concerned with propogating ideas and elucidating controversial social issues of public importance in a manner that supports the interests of the sponsor |
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| companies link with charities or nonprofit organizations as contributing sponsors |
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