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MKTG 430 Final
Sales Force Management
73
Marketing
Undergraduate 4
12/10/2011

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Term
Leadership
Definition
The ability to influence others and inspire the actions of people to accomplish worthwhile goals.
Term
Power
Definition
The ability to influence the behavior of others
Term
Five types of power
Definition
Legitimate: Based on managers position in organization

Reward: Relies on leaders ability to reward

Coercive: influencing by use of fear of punishment

Referent: Influence because of friendship

Expertise: based on perception that manager has special knowledge, usually based on past success
Term
5 Phases of successful change management
Definition
1. Assessment
-Re examining customer environment in which company operates

2. Redesign
-Changes to one or more of following: customer orientation, sales strategy, selling process

3. Measurement

4. Sales Support Programs
-To help ensure long term success of change initiative like advanced training programs, compensation, rewards, etc.
5. Implementation
Term
Leadership Style
Definition
The pattern of behaviors that others perceive you to use when trying to influence their behavior
Term
Transformational Leadership
Definition
-Transforms people by making them more aware of and accepting of the goals of the organization instead of their own self interest
-Motivates people by appealing to higher ideals and moral values so that they are motivated to exceed performance epectations
Term
Transactional Leadership
Definition
Motivates followers by appealing to their self interest.

-Lead by emphasizing fairness and relies on rewards and punishments tom maintain control
Term
Situational Leadership
Definition
Based on level of directive and supportive behavior

Directive: Extent to which leader engages in one way communication spelling out who what when where how to do it. Close supervision, etc

Supportive: Extent to which leader engages in two way conversation

Low, Low- Delegating

Low Supportive, High Directive- Telling

Low Directive, High Supportive- Supporting

High High- Selling
Term
Coaching and its three basic components
Definition
A sequence of conversation and activities that provide ongoing feedback and encouragement to a salesperson or sales team with the goal of improving their performance

1. Feedback

2. Role Modeling

3. Trust
Term
Best time for feedback
Definition
Just prior to and following a sales call
Term
5 Factors affecting team success
Definition
1. Individual team members

2. Buying Center Relationships

3. Intro-Company Relationship

4. Company Strategy

5. Market Environment
Term
A popular objective of sales meetings
Definition
eliciting sales force feedback
Term
Common Problems of Sales Force Meetings
Definition
-Interest

-Participation

-Followup
Term
Plateauing

Causes

Solutions
Definition
-Occurs when people stop growing as sales professionals. Most plateau in mid career

Causes
-Number 1 is lack of career path
-Not managed correctly, bored, burnt out
-Economic needs met
-discouraged with company
-Lack of ability

Solutions
-Discuss situation with salesperson as soon as indicators appear
-Look for ways to enrich their current position
Term
Steps to dealing with sexual harassment
Definition
-Ensure that correct policies are in place

-Look for signs including asking to drop a particular account, requesting transfer, asking for advice on situation

-Investigate any and all alleged incidents

-Create a culture of professionalism
-Conduct self professionally
-Dress appropriately
-Be cautious of drinking at business functions
-Don't listen to sob stories
-Avoid being alone in one-to-one situations
-Use independent transportation
Term
Two areas of concern with alcohol and drug abuse in relation to compensation or company liability
Definition
Overnight travel and use of company car
Term
Relativism VS Idealism
Definition
Relativistic managers reject universal moral rules and make decisions on basis of personal values and the ramifications of each situation

Idealistic accept moral codes and believe that positive outcomes for all can be achieved by morally correct actions
Term
Machiavellianism
Definition
A Person who decides to be good in every situation will be destroyed in the company of so many men who are not good. One must learn to be as good as the occasion requires
Term
Conventional Morality
Definition
AKA situation ethics.

The standard of morality is what is acceptable to others at a particular time and place
Term
Conventional Morality
Definition
AKA situation ethics.

The standard of morality is what is acceptable to others at a particular time and place
Term
Order in which ethical decisions evolve
Definition
General values and norms of society>>>>>>>>

Definition of goals and ethical standards of business corporations>>>>>>>>>>>>

Relationship between corporation values and values of manager>>>>>>>>

Managerial Decisions
Term
Ethical Checklist
Definition
Practical Guidelines when making difficult moral decisions. EXAMPLE

1. Recognize Dilemma

2. Get the facts

3. List options
-Are they legal
-Are they right
-Are they beneficial

4. Make decision
Term
House Account and ethical dilemma
Definition
Large accounts that require special attention are often transferred to some manager. Generally, no commissions are paid.
Term
Most ethical abuse takes place with
Definition
Expense accounts
Term
Clayton Anti Trust Act
Definition
prohibits price discrimination, exclusive dealing arrangements, and mergers that affect competitiveness
Term
Magnuson-Moss Warranty Act
Definition
illegal for salespeople to coerce customers into purchasing replacement components from salespersons firm at higher prices than a third party could provide by threatening that the warranty would be void
Term
Fair Packaging and Labeling Act
Definition
Calls for standard package sizes and disclosure of the manufacturers or distributors name
Term
Ethics Policy Statement
Definition
Indicates to the sales force that the company believes in playing fair with customers and competitors
Term
Role Morality
Definition
Demands employees be loyal and keep their mouths shut
Term
Motivation
Definition
An INdividuals willingness to exert effort to achieve the orginizations goals while satisfying individual needs
Term
Three Characteristics of effort
Definition
1. Drive to initiate action on a task

2. The quality of effort on a task

3. Persistence to expend effort over a period of time sufficient to meet or exceed objectives.
Term
Sales Force Needs
Definition
-Status

-Control

-Respect

-Routine

-Accomplishment

-Stimulation

-Honesty
Term
4 personality types in regards to motivators
Definition
The Competitor: wants to win, derives satisfaction from beating rivals

Ego Driven: Not interested in beating specific opponents, just want to win. Prone to feeling slighted, change jobs frequently, and take things too personally

Achiever: Almost completely self motivated. Usually set high goals and move the bar higher after

Service Oriented: Strength lies in building and cultivating relationships
Term
Career Stages
Definition
Exploration
-Main concern is finding right occupation

Establishment
-Focus switches from finding right job to getting ahead in current job.
-Willing to put in long hours

Maintenance
-Begin to reflect on accomplishments=midlife crisis

Disengagement Stage
-Involves giving greater priority to issues other than work and career
-Attempts to motivate them is often frustrating
-Best way to overcome problem is to dissuade people from adopting this attitude in the first place
Term
Expectancy Theory
Definition
Amount of effort in individual puts into activity depends on interplay of these 3 factors.

1. Expectancy: Relationship between effort and performance

2. Instrumentality: Relationship between performance and rewards

3. Valence: importance of receiving more of a certain reward.
Term
Attribution Theory
Definition
People are motivated to generate reasons for why an event occurred, especially when the outcome is unexpected, when the event generates suspicion, or when one fails to achieve something
Term
Reward Valence
Definition
How much salespeople desire a particular reward influences their motivation
Term
Equity Theory
Definition
People make inputs vs outcomes comparisons with relevant others to determine relative equity.
Term
Self Management Techniques
Definition
-Self Monitoring

-Goal Setting

-Stimulus Control

-Consequence MGMT

-Rehearsal

-Self Contracting
Term
5 Reasons for establishing Quotas and evaluating
Definition
1. To help management motivate salespeople

2. To direct salespeople where to put their efforts

3. To focus mgmt attention

4. To measure salesperson accomplishment

5. To provide standard for evaluation

6. Starting point for next years objectives

7. Retraining opportunities

8. Opportunity for salary administration

9. further sales territory analysis

10. Documentation
Term
Types of Quotas
Definition
1. Sales Volume
-Dollar Value
-Unit Volume
-Point Quota System

2. Profit Based Quotas

3. Activity Quotas
-# of calls per day
-Display racks installed
-Calls on new accounts
-Dealer sales meetings held
-Proposals submitted
-Equipment test sites
-Product demonstrations
-Point-of-purchase displays
Term
Goal Theory
Definition
Proposes that difficult goals, if accepted, will lead to higher performance than moderate or easy goals or no goals.
Term
2 reasons salespeople internalize goals
Definition
1. Have need to demonstrate competence and gain favorable judgment from others

2. Work to avoid negative evaluations (fear of failure)
Term
When setting goals, mgmt should be concerned with (3)
Definition
1. Providing feedback 2. Gaining goal commitment 3.Building Self Confidence
Term
Incentive programs
Definition
short term promotional events intended to inspire salespeople to a greater than usual performance level and provide them with rewards
Term
Customer Product Matrix
Definition
Divides sales opportunities into combinations of new and current customers and products.

New Cust, New Prdcts= New Bus development

New Cust, Current Prdcts= Convergence Selling

Current Cust, Current Prdcts= Account mgmt

Current Cust, New Prdct= Leverage Selling
Term
Most common compensation plan and all the types
Definition
Combination of base salary with incentive.
-Incentive can be used to influence specific behaviors

-Straight Salary

-Straight Commission

-Salary Plus Bonus

-Salary Plus Commission

-Salary Plus Commission Plus bonus

-Commission plus bonus

-Profit BAsed Comission
Term
Expense Reimbursement Programs
Definition
Unlimited
-Allows for wide discretion
-Inexpensive to administer
Per Diem
-Pays salesperson a fixed dollar amount for each day or week spent in field.
-Sales people may try to make money of of it (needs control evaluation)
-Simple and inexpensive to administer

Limited Replacement
-Firm sets dollar limits on each category of expense i.e. 8 dollars for breakfast, 90 for room, 25 for dinner
Term
Behavioral Based Evaluation Systems
Definition
MAnagers are concerned with keeping track of what happens at each stage of the sales operation.

Value how people make sales more than the number of sales made
Term
MBO
Definition
Management By objectives aka Development and performance management.

Sales people and mngrs jointly set personal development goals that can be completed in a time frame

Salespeople then develop plan to reach goal
Term
BOS
Definition
Behavioral Observation Scales

-Focus on identifying a list of critical incidents that lead to job success.

-Job behaviors are then grouped into dimnsions
Term
Call Reports
Definition
Detail who was called on, what stage prospect is within sales cycles, and what followup activities are needed
Term
Outcome Based Evaluation
Definition
Managers set performance standards for each salesperson and evaluate results against preset standards
-shown to improve salesperson attitudes when they understands what is expected
Term
Sales Performance Matrix
Definition
Measures Sales Vs. Contribution Margin

High Sales, High C.M.= Stars

High Sales Low C.M.= Compromisers

Low Sales Low C.M.= Laggards

Low Sales High CM= Slowpokes
Term
Relative Performance Efficiency Index
Definition
Uses bot inputs and outputs to compare performance to a peer group
Term
6 Aspects of Good Evaluations System
Definition
1. Is used at all levels of the company

2. Reflects companies culture

3. Peer influence is powerful in helping manage performance

4. Must leverage a persons motivators

5. Empowerment and direction

6. System itself must evolve
Term
Rhodes Characteristics of Leaders
Definition
1. Create opportunities

2. May not be experts but are visionaries and can see big picture

3. Are profit generators

4. Love the Mess (Get excited when shit hits the fan)

5. Do and then re-do

6. create blame free cultures

7. At the end of the day, bet on people, not strategies
Term
Mental Toughness
Definition
Ability to perform your natural actions, in a relaxed manner, when you are under fire
Term
MBWA
Definition
Management by walking around
Term
Addition to phrase knowledge is power
Definition
Applied knowledge with trust is power
Term
Aspects of Good CompensationsPackages
Definition
1. Keep it simple

2. Make sure the employee understands the total package fully.
Term
Advantage/Limitation of Straight Salary

When is it more prevalent
Definition
Advantage: Control over wage levels and control over what your employees do

LimitationVery high cost when sales are low and some people like/need incentives

-More prevalent in complex selling situations and long selling cycles
Term
Advantage/Limitation of straight commission
Definition
Advantage: Not paying when sales are low

Limit: Little to no control over employee
Term
Adv/Limit of Salary plus bonus
Definition
Adv: Salary is the security, bonus is the incentive

Bonus is usually less than comission and is a bucket that is distributed which gives cost control
Term
Adv/Limit of Salary + Comission
Definition
Provides more incentive

Commission can be varied on products sold (high margin vs low margin)
Term
Salary + Commission + Bonus
Definition
More complicated for company

Salespeople like options and control but can also get confused as to what the total package is worth
Term
Commission + Bonus
Definition
Least likelyBonus serve as way for manager to retain some control over straight salaried employees
Term
Split Commission
Definition
Used when have markets located across country but central buying location where salespeople work at both, Commission usually split 60-40 between central and seller at location
Term
Biggest Factor in recruitment of your employees by other companies
Definition
How much more money they could be making
Term
Output VS Input measures
Definition
Used in evaluation

Output: Measuring by numbers that come out of sales activity
-Meeting sales objectives
-# of orders, size of orders, volume growth against quota

Input: Measures activity that is put into selling
-Expenses
-# of calls made
-Number of days worked
-reports turned in on time
-selling time vs non selling time
Term
Qualitative Measures
Definition
Measurement of things that should transfer into activity
-Attitude (1st)
-Time mgmt
-discipline
-product knowledge
-communication skills (2nd)
-telephone skills
-Ability to work as team
-physical appearance (2nd)
-interpersonal skills
Term
Sandbagging
Definition
Having something in your back pocket that you can pull out and use when needed

Jack doesn't care, as long as it is not hurting the customer
Term
Exempt employee
Definition
Dont punch a time clock
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