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| Attributes that consumers consider when reviewing alternative solutions to a problem |
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| Performance characteristic of an object |
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| Perceived favorable results derived from a particular feature |
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| Criteria that are most carefully considered and directly related to the actual choice that is made |
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| Idea that consumers attempt to act rationally within their information processing constraints |
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| Evaluative process where in consumers evaluate products based on the overall feeling that is evoked by the alternative |
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| Attribute based evaluation |
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| Evaluative process where in alternatives are evaluated across a set of attributes that are considered relevant to the purchase situation |
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| Mental representations of stored knowledge about groups of products |
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| Attributes that are visually apparent and easily recognizable |
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| Attributes that are not readily apparent and can be learned only through experience or contact with the product |
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| Attribute that consumers use to infer something about another attribute |
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| Mental assessments of the presence of attributes and the consequences associated with those attributes |
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| Perceived relationship between product features |
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| Technique used to develop an understanding of the attributes that guide consumer preferences by having consumers compare product preferences across varying levels of evaluative criteria and expected utility |
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| Decision rule that allows consumers to select products that may perform poorly on one criterion by compensating for the poor performance on one attribute by good performance on another |
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| Decision rule in which strict guidelines are set prior to selection and any option that does not meet the guidelines is eliminated from consideration |
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| Noncompensatory decision rule where the option selected must surpass a minimum cut off across all relevant attributes |
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| Noncompensatory decision rule where the option selected surpasses a relatively high cut off point on any attribute |
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| Noncompensatory decision rule where the option selected is thought to perform best on the most important attribute |
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| Elimination-by-aspects rule (EBA) |
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Definition
| Noncompensatory decision rule where the consumer begins evaluating options by first looking at the most important attribute and eliminating any option that does not meet a minimum cut off point for that attribute and where subsequent evaluations proceed in order of importance until only one option remains |
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| The accuracy of a consumer's evaluation depends heavily on: |
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Definition
| the quality of judgments that they make. |
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| Perceived favorable results derived from a particular feature are called ________ . |
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| What factors influence the choice of retail outlet? |
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Definition
• product variety
• store image
• location
• service
• product quality |
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| Price is a ________ of a product. |
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| ________ is a technique used to develop an understanding of the attributes that guide consumer preferences by having consumers compare product preferences across varying levels of evaluative criteria and expected utility. |
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| Disjunctive rule is a noncompensatory decision rule where: |
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Definition
| the option selected surpasses a relatively high cutoff point on any attribute. |
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| What is the difference between evaluative and determinant criteria? |
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Definition
| Evaluative criteria are all features and benefits that a consumer considers as relevant to their decision. Determinant criteria are the more important evaluative criteria that are related to the actual choice made. |
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| What is the difference between features and benefits? |
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Definition
| Features (attributes) are performance characteristics (e.g., pass code option on a phone). Benefits are the value derived from the feature (e.g., security of the phone). |
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| Do consumers pay more attention to features or benefits? |
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Definition
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| How do consumers' product categories influence the alternative evaluation process? |
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Definition
| Consumers rely on the knowledge they have regarding relevant product categories. |
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| How do consumers handle missing information for a particular option within a product category? |
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Definition
| Consumers weigh common criteria heavily in the evaluation. They tend to discount info that is missing for the option that performs better on the common criteria. |
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Term
| ________ are abstract in nature and less detailed. |
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