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MKT 3013 - Chapter 8
Reaching Global Markets
28
Marketing
Undergraduate 3
10/03/2012

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Term
Asia-Pacific Economic Cooperation (APEC)
Definition
An alliance that promotes open trade and economic and technical cooperation among member nations throughout the world
Term
balance of trade
Definition
The difference in value between a nation’s exports and its imports
Term
contract manufacturing
Definition
The practice of hiring a foreign firm to produce a designated volume of the domestic firm’s product or a component of it to specification; the final product carries the domestic firm’s name
Term
cultural relativism
Definition
The concept that morality varies from one culture to another and that business practices are therefore differentially defined as right or wrong by particular cultures
Term
direct ownership
Definition
A situation in which a company owns subsidiaries or other facilities overseas
Term
dumping
Definition
Selling products at unfairly low prices
Term
embargo
Definition
A government’s suspension of trade in a particular product or with a given country
Term
European Union (EU)
Definition
An alliance that promotes trade among its member countries in Europe
Term
exchange controls
Definition
Government restrictions on the amount of a particular currency that can be bought or sold
Term
exporting
Definition
The sale of products to foreign markets
Term
General Agreement on Tariffs and Trade (GATT)
Definition
An agreement among nations to reduce worldwide tariffs and increase international trade
Term
globalization
Definition
The development of marketing strategies that treat the entire world (or its major regions) as a single entity
Term
gross domestic product (GDP)
Definition
The market value of a nation’s total output of goods and services for a given period; an overall measure of economic standing
Term
import tariff
Definition
A duty levied by a nation on goods bought outside its borders and brought into the country
Term
importing
Definition
The purchase of products from a foreign source
Term
international marketing
Definition
Developing and performing marketing activities across national boundaries
Term
joint venture
Definition
A partnership between a domestic firm and a foreign firm or government
Term
licensing
Definition
An alternative to direct investment that requires a licensee to pay commissions or royalties on sales or supplies used in manufacturing
Term
multinational enterprise
Definition
A firm that has operations or subsidiaries in many countries
Term
North American Free Trade Agreement (NAFTA)
Definition
An alliance that merges Canada, Mexico, and the United States into a single market
Term
offshore outsourcing
Definition
The practice of contracting with an organization to perform some or all business functions in a country other than the country in which the product or service will be sold
Term
offshoring
Definition
The practice of moving a business process that was done domestically at the local factory to a foreign country, regardless of whether the production accomplished in the foreign country is performed by the local company (e.g., in a wholly owned subsidiary) or a third party (e.g., subcontractor)
Term
outsourcing
Definition
The practice of contracting noncore operations with an organization that specializes in that operation
Term
quota
Definition
A limit on the amount of goods an importing country will accept for certain product categories in a specific period of time
Term
Southern Common Market (Mercosur)
Definition
An alliance that promotes the free circulation of goods, services, and production factors, and has a common external tariff and commercial policy among member nations in South America
Term
strategic alliance
Definition
A partnership that is formed to create a competitive advantage on a worldwide basis
Term
trading company
Definition
A company that links buyers and sellers in different countries
Term
World Trade Organization (WTO)
Definition
An entity that promotes free trade among member nations by eliminating trade barriers and educating individuals, companies, and governments about trade rules around the world
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