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Definition
| The investment of resources with the expectation of future returns in the marketplace. |
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| The use of social media to promote social causes. |
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| Data about relationships. |
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| User-generated content and the responses to that content contributed by other users. |
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| The series of activities before, during, or after a sale with the goal of increasing customer satisfaction. |
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| Outsourcing a task to a large number of users. |
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| A content structure that has emerged from the processing of many user tags. |
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| A user-created tag that adds the prefix # to a word. |
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| The investment in human knowledge and skills with the expectation of future returns in the marketplace. |
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| Collecting and responding to customer-generated content that is either positive or negative. |
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| The combining of output from two or more Web sites into a single user experience. |
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| An extension of bad reviews where prosumers revolt and use an organization’s site in damaging ways. |
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| The process of sharing data about a product or service with the objective to improve awareness and sales. |
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| Users who contribute to a Web site. |
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| A document that an organization posts to solicit bids from potential vendors. |
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| Return on investment (ROI) |
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Definition
| The amount earned by an investment as a percentage, calculated as profit/investment cost. |
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Definition
| The investment in social relations with expectation of future returns in the marketplace. |
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| A network of relationships, usually among people, that also includes the network of relationships among people and organizations. |
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Definition
| Any Web application that depends on user-generated content. |
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| Social media information system |
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Definition
| Supports the two activities in the social media process: creating and sharing user-generated content. |
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| A statement that delineates employees’ rights and responsibilities associated with social media and work. |
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| Social media on Mobile devices. |
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Definition
| In the theory of social capital, the likelihood that a person or other organization in a relationship will do something that will benefit the organization. |
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Definition
| A keyword or term given to a piece of data by its creator. |
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Definition
| Investments into resources such as factories, machines, manufacturing equipment, and the like with the expectation of future returns in the market. |
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Definition
| Publicly available content created by end users. |
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Term
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Definition
| User-generated content, typically a video, that is shared and promoted by individuals on social media outlets in greater than expected volume. |
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Definition
| A loose grouping of capabilities, technologies, business models, and philosophies that characterize new and emerging business uses of the Internet. |
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