Shared Flashcard Set

Details

MIS 309
s
97
Marketing
Undergraduate 3
03/05/2012

Additional Marketing Flashcards

 


 

Cards

Term
Fact
Definition
confirmation or validation of an event or object
Term
Data
Definition
raw facts that describe the characteristics of an event or object.
Term
Information
Definition
data converted into a meaningful and useful context
Term
Business Intelligence
Definition
- info collected from multiple sources such as suppliers, customers, competitors, partner, and industries that analyzes, patterns, trends
Term
System
Definition
collection of parts that link to achieve a common purpose
Term
Systems Thinking
Definition
monitoring entire system by viewing multiple inputs being processed or transformed to produce outputs while gathering feedback
Term
MIS
Definition
-business function, like accounting and HR which moves information about people, products, and processes, across the company to facilitate decision making and problem solving
Term
Business Strategy
Definition
A leadership plan that achieves a specific set of goals or objectives
Term
Competitive advantage
Definition
product or service that an org. customers place a greater value on than similar offerings from a competitor
Term
First-Mover advantage
Definition
company can significantly increase its market share by being first with a new competitive advantage
Term
Competitive intelligence
Definition
process of gather info about a competitive envir. To improve the companys ability to succeed
Term
Buyer Power
Definition
- ability of buyers to affect the price of an item
Term
o Switching cost
Definition
manipulating costs that makes customers reluctant to switch to another product
Term
o Loyalty Program:
Definition
customers based on the amount of business they do with a particular organization
Term
Supplier Power
Definition
bility to influence prices they charge for supplies
Term
Threat of Substitute Products:
Definition
high when there are many alternatives to a product or service and low when there are few alternatives
Term
Threat of New entrants
Definition
- high when it is easy for new competitors to enter a market and low when there are significant entry barriers
Term
- Entry Barrier:
Definition
Feature of a product or service that customers have come to expect and entering competitors must offer the same for survival
Term
Rivalry Among Existing Competitors
Definition
high when competition is fierce in a market and low when competitors are more complacent
Term
Product Differentiation
Definition
when a company develops unique differences in its products orservices with intent to influence demand
Term
Business processes
Definition
standardized set of activities that accomplish a specific task, like processing a customer order.
Term
Value Chain Analysis
Definition
- views a firms as a series of business processes that each add value to the product or service
Term
Digital Darwinism
Definition
Implies that organizations which cannot adapt to the new demands placed
on them for surviving in the information age are
doomed to extinction
Term
Disruptive technology
Definition
-A new way of doing things that initially does not meet the needs of existing customers
Term
Sustaining technology
Definition
Produces an improved product customers are eager to buy
Term
Innovator’s Dilemma
Definition
discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners,
and stakeholders
Term
Internet –
Definition
A massive network that connects computers all over the world and allows them to communicate with one another
Term
World Wide Web (WWW
Definition
Provides access to Internet information through documents
Term
HTML
Definition
hypertext markup language
Term
Web 1.0
Definition
A term to refer to the WWW during its first few years of operation
between 1991 and 2003
Term
Ecommerce
Definition
Buying and selling of goods and services over the Internet
Term
Ebusiness
Definition
Includes ecommerce along with all activities related to internal
and external business operations
Term
Mass customization
Definition
The ability of an organization to tailor its products or services
to the customers’ specifications
Term
Personalization
Definition
Occurs when a company knows enough about a customer’s
likes and dislikes that it can fashion offers more likely to appeal to that person
Term
Intermeidary
Definition
Agents, software, or businesses that provide a trading
infrastructure to bring buyers and sellers together
Term
Clickstream
Definition
data tracks the exact pattern of a consumer’s navigation through a website
Term
Online ad
Definition
Box running across a web page that contains advertisements
Term
Pop-up ad
Definition
A small web page containing an advertisement
Term
Viral marketing
Definition
A technique that induces websites or users to pass on a marketing message
Term
Ebusiness model
Definition
A plan that details how a company creates, delivers, and generates
revenues on the internet
Term
Web 2.0
Definition
next generation of Internet use –a more mature, distinctive communications platform characterized by three qualities
Term
Open system
Definition
Nonproprietary hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system
Term
User-contributed content
Definition
Created and updated by many users for many users
Term
Collaboration system
Definition
Set of tools that supports the work of teams or groups by facilitating the sharing and flow of information
Term
Collective intelligence
Definition
Collaborating and tapping into the core knowledge of all employees, partners, and customers
Term
Knowledge management
Definition
Involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and action
Term
Explicit knowledge
Definition
Consists of anything that can be documented, achieved, and codified, often with the help of IT
Term
Tacit knowledge
Definition
Knowledge contained in people’s heads
Term
Wiki
Definition
Collaborative Web page that allows users to add, remove, and change content, which can be easily organization and reorganized as require
Term
Mashup
Definition
Website or Web application that uses content from more than one source to create a completely new product or service
Term
Web 3.0
Definition
– Based on “intelligent” Web applications using natural language processing, machine-based learning and reasoning, and intelligence applications
Term
Semantic Web
Definition
A component of Web 2.0 that describes things in a way
that computers can understand
Term
Decision
Definition
-making
and problemsolving occur at
each level in an
organizatio
Term
Operational decision
making
Definition
Employees
develop, control, and
maintain core business
activities required to run the
day-to-day operation
Term
Structured decisions
Definition
Situations where established
processes offer potential
solution
Term
Managerial decision making
Definition
Employees evaluate company
operations to identify, adapt to,
and leverage change
Term
Semistructured decisions
Definition
Occur in situations in which a few
established processes help to
evaluate potential solutions, but
not enough to lead to a definite
recommended decision
Term
Strategic decision making
Definition
Managers develop overall
strategies, goals, and objective
Term
Unstructured decisions
Definition
Occurs in situations in which no
procedures or rules exist to
guide decision makers toward
the correct choice
Term
Critical success factors (CSFs
Definition
The crucial
steps companies make to perform to achieve their goals and objectives and implement strategies
Term
Key performance indicators (KPIs)
Definition
The
quantifiable metrics a company uses to evaluate progress toward critical success factor
Term
Efficiency MIS metrics
Definition
Measure the
performance of MIS itself, such as
throughput, transaction speed, and
system availability
Term
Effectiveness MIS metrics
Definition
Measures the impact MIS has on
business processes and activities,
including customer satisfaction and
customer conversation rate
Term
Benchmark
Definition
Baseline values the
system seeks to attain
Term
Benchmarking
Definition
A process of
continuously measuring system
results, comparing those results to
optimal system performance
(benchmark values), and identifying
steps and procedures to improve
system performance
Term
Model
Definition
A simplified representation or
abstraction of reality
Term
Transaction processing system (TPS)
Definition
Basic business system that serves the
operational level and assists in making
structured decision
Term
Online transaction processing (OLTP
Definition
Capturing of transaction and event
information using technology to process, store, and update
Term
Online analytical processing
Definition
Manipulation of
information to create business
intelligence in support of
strategic decision making
Term
Decision support system
Definition
Models information to
support managers and business
professionals during the
decision-making process
Term
Executive information system (EIS)
Definition
A
specialized DSS that supports senior level executives within the organizatio
Term
Artificial intelligence (AI)
Definition
Simulates human
intelligence such as the ability to reason and learn
Term
Intelligent system
Definition
– Various commercial
applications of artificial intelligenc
Term
Expert system
Definition
Computerized advisory
programs that imitate the reasoning
processes of experts in solving difficult problems
Term
Fuzzy logic
Definition
A mathematical method of
handling imprecise or subjective
information
Term
Shopping bot
Definition
Software that will
search several retailer websites and
provide a comparison of each
retailer’s offerings including price
and availability
Term
Business process mode
Definition
A graphic description
of a process, showing the sequence of process
tasks, which is developed for a specifi
Term
Workflo
Definition
Includes the tasks, activities, and
responsibilities required to execute each step in a business proces
Term
Knowledge
Definition
Skills, experience, and expertise coupled with information and intelligence that creates a person’s intellectual resources
Term
Knowledge worker
Definition
Individual valued for their ability to interpret and analyze information
Term
Chief information Officer CIO
Definition
Oversees all uses of IT and ensures the strategic alignment of IT with business goals and objectives
Term
Chief knowledge officer (CKO)
Definition
Responsible for collecting, maintaining, and distributing the organization’s knowledge
Term
Chief privacy officer (CPO)
Definition
Responsible for ensuring the ethical and legal use of information
Term
Project
Definition
A temporary activity a company
undertakes to create a unique product, service,
or result
Term
Metrics –
Definition
Measurements that evaluate results
to determine whether a project is meeting its
goals
Term
Source document –
Definition
The original transaction record
Term
Decision support system
(DSS) –
Definition
Models information to
support managers and business
professionals during the
decision-making process
Term
Genetic algorithm –
Definition
An artificial
intelligent system that mimics the
evolutionary, survival-of-thefittest process to generate
increasingly better solutions to a
problem
Term
Intelligent agent –
Definition
Special-purpose knowledgebased information system that accomplishes
specific tasks on behalf of its users
Term
Customer facing process
Definition
Results in a
product or service that is received by an
organization’s external customer
Term
Business facing process -
Definition
Invisible to the
external customer but essential to the effective
management of the business
Term
Automation
Definition
The process of
computerizing manual tasks
Term
Bottleneck –
Definition
Occur when resources reach full capacity and cannot handle any additional demands
Term
Redundancy
Definition
Occurs when a task or
activity is unnecessarily repeated
Term
Business process management
(BPM) –
Definition
Focuses on evaluating
and improving processes that
include both person-to-person
workflow and system-to-system
communications
Term
Blog –
Definition
Online journal that allows
users to post their own comments,
graphics, and video
Term
Egovernment -
Definition
Involves the use of strategies
and technologies to transform government(s) by
improving the delivery of services and
enhancing the quality of interaction between the
citizen-consumer within all branches of
government
Supporting users have an ad free experience!