Term
| Distribution or marketing channel |
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Definition
| an organized network of firms that work together to get goods and services from producer to customer |
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Term
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Definition
| overall plan for moving products to buyers |
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Term
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Definition
| brings their products to market |
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Term
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Definition
| sell to organizational customers |
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Term
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Definition
| sell products to customers for personal use |
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Term
| Contributes of marketing intermediaries |
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Definition
-Matching buyers and sellers
-Providing market information
-Providing promotional and sales support
-Gathering assortments of goods
-Transporting and storing products
-assuming risks
-providing financing
-completing product solutions
-facilitating transactions and supporting supporting customers |
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Term
| VAR (value-added re-sellers) |
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Definition
| bring specialized technical expertise or provide technical expertise |
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Term
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Definition
| independanctly owned businesses that buy from producers, take legal title to the goods, and then resell them to retailers or organizational buyers |
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