Shared Flashcard Set

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Midterm 5
Ch 5
7
Marketing
Undergraduate 3
02/25/2009

Additional Marketing Flashcards

 


 

Cards

Term
attitudes
Definition
merely thoughts that you have accepted as true and that lead you to think, feel, or act positively or negatively toward a person, idea, or event
Term
socialization
Definition
process through which people are integrated into a society by exposure to the actions and opinions of others
Term
peer group
Definition

people the same age, adolescence

 

 

they can have a powerful influence on attitude formation

 

can sometimes be stronger influence than parents/teachers/other adult figures

Term
reference group
Definition
consists of several people who share a common interest and tend to influence one anothers' attitudes and behaviors
Term
role model
Definition
person you most admire or are likely to emulate
Term
culture
Definition

sum total of knowledge, beliefs, values, objects, and ethnic customs that we use to adapt to our environment

 

includes tangible items: food, clothing, furniture

 

intangible concepts:  education and laws

Term
cynicism
Definition
mistrusting attitude regarding the motives of people
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