Shared Flashcard Set

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Midterm 3
ch 3
10
Marketing
Undergraduate 3
02/25/2009

Additional Marketing Flashcards

 


 

Cards

Term
self-esteem
Definition
relationship between a person's self-efficay and self-respect
Term
self-efficacy
Definition
belief that you can achieve what you set out to do
Term
self-respect
Definition
what you think and feel about yourself
Term
self-concept
Definition
bundle of facts, opinions, beliefs and perceptions about yourself that are present in your life every moment of every day
Term
internal locus of control
Definition
people believe they are largely responsible for what happens to them;  make decisions for their OWN reason based on their standards of what is right and wrong
Term
external locus of control
Definition

believe that their life is almost totally controlled by OUTSIDE forces and that they bear little personal responsibility for what happens to them

 

it's someone else's fault

Term
failure syndrome
Definition

"I always fail...Why try?"

 

if you see yourself as a failure, you will find a way to fail

Term
mentor
Definition
someone who helps someone else learn something the learner would otherwise have learned less well, more slowly, or not at all
Term
self-talk
Definition

takes place in the privacy of your mind, it can be rational and productive or irrational and disruptive

 

you never stop talking to yourself

Term
inner critic
Definition
negative thoughts about yourself; it keeps record of your failures but never reminds you of your strengths and accomplishments
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