Term
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Definition
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Willing to Pay - Actual Cost
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Term
| Law of Diminishing Marginal Utility |
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Definition
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as a person increases the consumption of a product--while keeping comsumption of other products constant-- there is a decline in the marginal utility that person derives from consuming each additional unit.
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Term
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Definition
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measure of relative representativeness of 1 variable to a change in another
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Term
| Price Elasticity of Demand |
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Definition
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measure of buyers relative responsiveness to a price change
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Term
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Definition
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Ep = % change in Qd/% change in P
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Term
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Definition
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Ep = infiniity (striaght horizontal line on graph)
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Term
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Definition
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Ep = 0 ( straight vertical line on graph, no substitute)
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Term
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Definition
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Total Revenue - Total Cost
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Term
| Price Elasticity of Supply |
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Definition
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% change in Qs/ % change in P
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Term
| Income Elasticity of Demand |
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Definition
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Ei = % change in Qd/ % change in Income
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Term
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Definition
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Ec = % change in Qd of x/ % change in P of x
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Term
| Opportunity Cost of Capital |
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Definition
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rate of return for next best investment
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Term
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Definition
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TR - Accounting(Explicit) Cost
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Term
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Definition
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Term
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Definition
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doing just as well as you would in another industry
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Term
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Definition
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amount of time insufficient to allow usage of all inputs to vary
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Term
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Definition
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No fixed costs; entry and exit are possible--> exit one industry, stop spending money in that market
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Term
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Definition
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can't be varied in the short run, don't change as output changes, still exist when Q = 0, and usually are associated with capital
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Term
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Definition
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Term
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Definition
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additional cost associated with 1 unit increase in Q; MC = change in TC
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Term
| Law of Diminishing Marginal Returns(to a fixed factor) |
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Definition
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adding more and more of a variable input to a fixed input results in smaller additions to output; strictly applies to the short run; explains why SR curve increases as output increases.
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Term
| MArginal Product of Labor(MPL) |
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Definition
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additional output produced by 1 more worker.
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Term
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Definition
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Ep = 1% , change in Qd = % change in P
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Term
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Definition
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Ep > 1% , change in Qd > % change in P
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Term
| Determinates of Elasticity: |
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Definition
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time in which to make the purchase, # of availability of close substitutes, proportions of consumer budgets(inexpensive=inelastic, expensive=elastic), importance of item(necesscity= inelastic, luxury= elastic)
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