Term
|
Definition
| a set of actions that managers take to increase their comany's performance relative to rivals |
|
|
Term
profitability
profit
capital |
|
Definition
the return that a company makes in the capital invested in the enterprise
after tax earnings
the money invested in the company (stockholder's equity plus debt owed to creditors)
|
|
|
Term
|
Definition
| the advantage over rivals achieved when a company's profitability is greater than the average profitability of all firms in its industry |
|
|
Term
| sustained competitive advantage |
|
Definition
| the competitive advatage achieved when a company is able to maintain above-average profitability for a number of years |
|
|
Term
|
Definition
| a collection of functions or departments that work together to bring a particular product or service to the market |
|
|
