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MGMT 3312 chapter 4
Global Managment
46
Marketing
Undergraduate 3
02/06/2018

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Term
Globalization
Definition
The trend of the world economy toward becoming a more interdependent system
Term
The “global village”
Definition
The “shrinking” of time and space as air travel and the electronic media have made it much easier for the people of the globe to communicate with one another.
Term
E-commerce
Definition
E-commerce is the buying and selling of products and services through computer networks.
Term
The Global Economy:
global economy
Definition
the increasing tendency of the economies of the world to interact with one another as one market, instead of many national markets.
Term
The Global Economy:
Positive effects
Definition
the world will be far more interconnected leading to better and more affordable products, and better communication among nations
Term
The Global Economy:
Negative effects
Definition
The movement, or outsourcing, of formerly well-paying jobs overseas as companies seek cheaper labor costs, particularly in manufacturing.
Term
Megafirms and mergers
Definition
Industries are becoming bigger and cross-global, especially automobiles, telecommunications, and healthcare
Term
Minifirms
Definition
- small companies can get started more easily
- small companies can maneuver faster
Term
Multinational corporation
Definition
Business firm with operations in several countries
Term
Multinational organization
Definition
Nonprofit organization with operations in several countries
Term
Ethnocentric managers
Definition
-Believe that their native country, culture, language, and behavior are superior to all others
Term
parochialism
Definition
a narrow view in which people see things solely through their own perspective
Term
Polycentric managers
Definition
Take the view that native managers in the foreign offices best understand native personnel and practices, and so the home office should leave them alone
Term
Geocentric managers
Definition
Accept that there are differences and similarities between home and foreign personnel and practices and that they should use whatever techniques are most effective
Term
Global outsourcing
Definition
Also called offshoring: using suppliers outside the United States to provide labor, goods, or services
Term
Importing
Definition
A company buys goods outside the country and resells them domestically
Term
Exporting
Definition
A company produces goods domestically and sells them outside the country
Term
Countertrading
Definition
Bartering goods for goods
Term
Licensing
Definition
A company allows a foreign company to pay it a fee to make or distribute the firm’s product or service
Term
Franchising
Definition
A company allows a foreign company to pay it a fee and a share of the profit in return for using the company’s brand name and a package of materials and services
Term
Joint ventures
Definition
Formed with a foreign company to share the risks and rewards of starting a new enterprise together in a foreign country
Term
Wholly-owned subsidiary
Definition
Foreign subsidiary that is totally owned and controlled by an organization
Term
Greenfield venture
Definition
a foreign subsidiary that the owning organization has built from scratch
Term
Tariffs
Definition
Customs duty, or tax, levied mainly on imports
Term
Import quotas
Definition
Limits on the numbers of a product that can be imported
Term
Embargoes
Definition
Complete bans on trade between one country and another
Term
Sanctions
Definition
A trade prohibition on certain types of products or services for a specific reason
Term
World Trade Organization (WTO)
Definition
-Designed to monitor and enforce trade agreements
-Agreements based on the General Agreement on Tariffs and Trade (GATT), an international accord first signed by 23 nations in 1947
Term
The World Bank
Definition
Today the purpose is to provide low-interest loans to developing nations for improving transportation, education, health, and telecommunications.
Term
International Monetary Fund (IMF)
Definition
-Designed to assist in smoothing the flow of
money between nations
-Operates as a last-resort lender that makes short-term loans to countries suffering from unfavorable balance of payments
Term
A trading bloc
Definition
is a group of nations within a geographic region that have agreed to remove trade barriers with one another
Term
NAFTA (North American Free Trade Agreement)
Definition
allows for freer flow of goods, services, and capital among the U.S., Canada, and Mexico
Term
EU (European Union
Definition
28 “borderless” trading partners in Europe – or 27 with “Brexit” (Britain’s exit)
Term
APEC (Asia-Pacific Economic Cooperation)
Definition
group of 21 Pacific Rim countries, most with a Pacific coastline (U.S., Canada, China
Term
ASEAN (Association of Southeast Asian Nations)
Definition
trading bloc of 10 countries in Southeast Asia
Term
Mercosur
Definition
largest trading bloc in Latin America
Term
CAFTA (Central America Free Trade Agreement)
Definition
Central America
Term
Trans-Pacific Partnership (TPP)
Definition
Trade agreement among 12 Pacific Rim countries
Term
Most favored nation trading status
Definition
Describes a condition in which a country grants other countries favorable trading treatment such as the reduction of import duties
Term
Exchange rate
Definition
The rate at which the currency of one area or country can be exchanged for the currency of another’s
Term
The five major emerging economies
Definition
Brazil, Russia, India, China, and South Africa
Term
Culture
Definition
Shared set of beliefs, values, knowledge, and patterns of behavior common to a group of people
Term
Low-context culture
Definition
Shared meanings primarily derived from written and spoken words
Term
High-context culture
Definition
Rely heavily on situational cues for meaning when communicating with others
Term
Other Cultural Variations
Definition
Language
Interpersonal space
Communication
Time orientation
Religion
Law and political stability
Term
Expatriates
Definition
Americans living or working in a foreign country
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