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| Not what to think, but what to think about. |
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| The more heavy viewers watch of tv, the more they believe it may become real. |
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| Gets attention in a way, to where you don't think it's bad. |
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| Mental map so they trigger a response to have you remember something. |
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| Learn by watching the media or others. |
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| Fear of rejection, so you keep quiet. |
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| You think you can do it, but noone else can. Such as texting and driving. |
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| Why we choose to watch the movies or video games we do, and for what reasons? |
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| The world is mean and everyone is out to get you (heavy viewers). |
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| 75% lean and not 25% Fat uses which Theory? |
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| Framing- They emphasize the lean effects more! |
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| Social Learning effects of watching Sesame Street |
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Definition
Learning is fun, lots of different types of children.
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| Tentative answers to commonly held questions. |
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| Using the scientific method to determine if it is accurate,actually testing the studies to eventually prove. |
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| Looking over peoples research, all and finding common themes, to determine if effects are true. |
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| Which group according to the text is the most underrepresented on TV? |
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| What are the 4 stages of minority portrayals? |
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Definition
-Non recognition
-Ridicule
-Regulation
-Respect |
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| effects can be behavioral (buy the product) |
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| Recognize the product or combination |
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| Logic, character, ethics, emotion, elaboration |
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| Playing upon the feelings of the audience. Emotional appeal (overtones of sex, race, and deceit) |
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| Rational arguments. The intellectual component appears in who dunit. Why a lowe speed car chase occured and what DNA evidence met |
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| Presentation of character, charisma - previously loved. |
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| Shows like Sesamee street, which create positive effects on kids. |
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| Children learn this behavior such as violence. |
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| Visual and verbal consistency |
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| Important in swaying voter |
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| In negative ad primes you to think badly |
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| Direct comparisons between candidates |
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| Implied comparison between the two |
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| attack that comes back making you look like the bad guy |
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| College study was based on? |
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| Main Idea of College Study |
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| Didn't relate to the students, verbally or visually. |
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| Main Theory for College Study |
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| Portrays Gender race and individualism here |
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| focused on team as a whole not just one individual |
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| Thought to be intelligent |
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| Portray Gender, Race, love and violence. |
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| Set the agendas for smaller ones. |
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| The ideal way, that something should be. |
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| Diversity, the different sources to get news from. |
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| Both a really good economy, or a really bad one. |
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