Details Title: Media Literacy Description: Midterm Review Total Flash Cards: 94 Created: 10/21/2008 15:11:01		New Users: To study from this flashcard set, or to create your own your own study flash cards, REGISTER HERE. Existing Users: CLICK HERE. Additional Internet/New Media Flashcards
Cards in this set: Term Personal Locus Definition comprised of your goals and drives. The more aware you are of your goals, the more you can direct the process of seeking info. Term Knowledge Structures Definition set of organized info (towers) in a person's mind. To build them, we need raw materials + tools. The tools are our skills. Raw material is the info from the media and world. Term Seven skills that relate to media lit Definition Analysis, Evaluation, Grouping, Induction, Deduction, Synthesis, Abstracting. Term Analysis Definition breaking down a message into meaningful elements. EX: Tv Show "Friends" - apartments are notcheap in NY Term Evaluation Definition taking in info + compare it to what we have already learned & decide how we feel about it. EX: Bruce Springsteen Rumor Term Grouping Definition determining which elements are alike in some way. EX: Comparing similar things against each other. Term Induction Definition Inferring a small pattern across a small number of elements, then generalizing that pattern. EX: Stereotyping Term Deduction Definition Using general principles to explain particulars. Term Synthesis Definition Assembling elements into a new structure. Term Abstracting Definition Create a clear, brief description capturing the essence of the message. Term Media Literacy Definition Set of perspectives that we ACTIVELY use to expose ourselves to the media, to interpret the meaning of messages we encounter. Term ML is Multidimensional Definition Cognitive - the brain, facts Emotional - the heart, feelings Aesthetic - the eyes + ears, artistic sensibility Moral - the soul, right vs. wrong Term Children under 5 are ______ Definition almost media illiterate Term Children 5-9 are _______ Definition developing skepticism - start to understand what media is Term Children 9+ are _______ Definition Intensive development - fully functional, many adults stay here for life. Shallow relationship w/ the media. Term Experiential exploring Definition seek out different forms of content Term Critical Appreciation Definition experts, "better," higher quality programming, strong opinions on good/bad. Outspoken. Term Social Responsibility Definition have critical appreciation, want to know how it effects society + decide what's best for others. Term Filtering Definition either process or ignore. Filter in vs. out Term Meaning Matching Definition recognize elements of the message + access our memory to find the meaning. Term Meaning construction Definition we do things to the messages that we filter in & we create meaning for ourselves Term Physical Exposure Definition Physically present where something is being shown. Term Perceptual Exposure Definition human ability to see + hear Term Psychological exposure Definition same element created in a person's mind Term Attention Definition 1. must pass through the exposures first 2. have conscious awareness of the message Term News Definition a construction of reality by journalists Term Deadlines (constraints) Definition because of tight deadlines, story may not be told correctly Term Resource Limitations (Constraints) Definition limited time, personnel, etc. to cover all news stories Term Geographical focus (constraints) Definition more news about the US, virtually nothing about 3rd world countries + focus on northeast & west coasts. Term Commercialism Definition making money is primary goal, networks compete for AD dollars, ratings, etc. Term Marketing Perspective Definition what stories will create bigger ratings + go for more sensational stories Term Organizational structures Definition smaller companies do business differently than big companies Term Ownership Definition influences the content. family owned business vs. big corporation Term Use of sources Definition how do journalists decide who is an expert Term Branding Definition create celeb status for reporters + they become brands of their own Term Values Definition Journalists beleive americans hold certain values & they tell stories to resonate w/ those values Term Hyperlocalism Definition news organizations are becoming more specialized + create niche channels ( ex: food net, feat net, Gay net) Term Story formulas Definition used to tell stories quickly and efficiently Term News perspective Definition 90% of all local newscasts is same w/ all local channels Term Get rid of fabrication Definition journalists make up stories or ignore the facts that are pertinent to story Term Lower amount of bias Definition Journalists make up stories or ignore facts that are pertinent to story Term Partial story Definition not enough time, not objective Term Context Definition most of the news info is superficial & without regard to the big picture & has no context. Term Balance Definition 10% of news stories are balanced & 50% don't even mention the opposing view Term What makes up a mass audience? Definition All kinds of people, anonymous members, no interaction btwn members, no rules or rituals - does not exist Term War of the worlds Definition 1939 - people panicked from a dramatic radio show about aliens invading earth Term Geographics Definition Where ppl live. NOT effective because ppl move more now Term Demographics Definition age, sex, income, race, education Term Social Class Definition combination of your money & station where you can expect to be Term Geo demographics Definition People tend to live in neighborhoods with people like themselves. Term Psychographics Definition Newest form of audience segmentation. Uses demographics, lifestyle + product usage variables Term Convergence Definition TV + Computer as one machine Term Average number of channels a person will watch Definition 3 -8 Term Hours avg. American spends w/ media Definition 3300 hours /year, 42 hours /week Term Pre-conventional Definition behavior determined by parents + authorities to avoid trouble Term Conventional Definition decent person w/ a good moral code (more male-based) Term Post Conventional Definition focus on deeper meaning, they go beyond good vs. bad (more female based) Term Field Independence Definition Ability to ignore "noise" and focus on what's impt. in a message. Term Crystaline Intelligence Definition ability to memorize facts. increases with age, decreases for elderly Term Fluid intelligence Definition creative + insightful thinking, increases in early adulthood, decreases rapidly if you don't use it Term Conceptual differentiation - Sharpeners & Levelers Definition S- people who classify objects into a large # of categories (more media literate) vs. L- draw comparisons & focus on similarities. Term Emotional Development relies on emotional intelligence which includes 5: Definition Be able to read other's emotions, emotional self-awareness, harness emotions productively, manage emotions, handle relationships Term Tolerance for ambiguity Definition you have to step outside comfort zone. More willing you are to look at things outside your normal viewing, the more media literate you become. Term Non-impulsiveness Definition Volume of messages causes us to make impulsive decisions, create inaccurate perception of media & real world. Try to be less impulsive to raise media literacy. Term Experience Definition the more you have it with the real world & media world, the more knowledge structures you develop + more media literacy Term General Story Formulas Definition certain characteristics all stories have, in order to appeal to all audiences. Term Tragedy Definition Bad things happen to characters who are good because they are flawed or fate has conspired against them. Makes audience feel better about their life. Term Mystery Definition Crime or puzzle. Info is missing & something has to be solved. Audience tries to solve mysteries. Term Action / Horror Definition good vs. evil. Characters very stereotypical & one dimensional - we know who is good/bad immediately. It's ok for good guys to use violence as long as it's against the bad guys. Term Comedy - 4 things sitcoms always have Definition Situation - what's happening, Complication - original problem, Confusion - things continue to degrade into chaos, Resolution - everything goes back to normal. Term Romance Definition lonely woman looking for love & then goes on a quest to better herself, hot guy shows up, fall in love, something happens to tear them apart + get back together in the end. Term Reality tv - competition Definition viewers find someone they enjoy watching and roots for them, over season or episode Term Reality tv - anthology of life Definition Viewers watch people live Term 2 most popular plot elements Definition Sex & violence Term Innovation Definition technological invention (that makes it possible). Also needs successful marketing of new medium. 2.5% of population do this. Term Penetration Definition public's acceptance of the media+their need/desire for it. needs to appeal to a large heterogeneous population to be successful. Term Growth Definition a medium can grow in 3 ways. Fulfill the needs of the public better than is currently being done by competing media. Fulfill an existing need more efficiently - in terms of time + money than other media (if you watch tv news, you don't have to buy paper). Generate a new need or increase existing need. TV is credited for increasing public's appetite for entertainment. Term Peak Definition when the media commands the most attention from the public + makes more $ than other media. Has no more room to grow. Term Decline Definition When a medium is challenged by a newer one + there is a loss of audience & revenue Term Adaptation Definition when a medium redefines it's position in the marketplace. HBO is an example of this Term Newspaper Definition Form of media that employs the most people Term Broadcast Television Definition Transmitted over airwaves, FREE, regulated by BCC Term Cable Television Definition broadcast through wires, costs $, Lenient FCC regulation. Makes money f/ advertising + subscription fees. Term Premium Channels Definition Pay extra $, no commercials Term Franchise agreement Definition Cable company gives $ + channels and no other cable company can come for a set amount of time. Town is bound to specific company Term O+O's Definition owned & operated Term Late 40's Definition television broke out into popularity in ______ Term 1939 Definition TV debuted in ______ Term I love lucy Definition breakout sitcom in early 50's, first show to be shot in Los Angeles Term Guiding Light Definition Longest running tv show, began in thirties, still running today Term Cable Definition this was not invented to give us choice. Created because some people could not receive broadcast tv waves. Term 1970's Definition cable began to gain popularity in _____ Term 1980's Definition Cable became accessible in _____ Term VCR Definition became popular because people could rent movies & record home movies & watched them.