Shared Flashcard Set

Details

Media in Society
Final FS
65
Other
Not Applicable
09/20/2006

Additional Other Flashcards

 


 

Cards

Term
Harm Principle
Definition
Individual liberty may be reasonably restricted to prevent harm to others.
Term
Paternalism Principle
Definition
Morally offensive content should be controlled to prevent harm to self.
Term
Offense Principle
Definition
Individual liberty may be restricted to prevent offense to others.
Term
Moralism Principle
Definition
Society should control morally offensive content to prevent immoral behavior the violation of societal norms.
Term
Obscenity
Definition
The work, as a whole, lacks serious literacy, artistic, political, or scientific value.
Term
Indecency
Definition
Is the material sexual or excretory activities. Did material air during a time when chlidren are watching?
Term
Profanity
Definition
When the language is offensive.
Term
Gate Keeping Theory
Definition
Flow of info controlled by journalist, editors, producers, broadcasters.
Term
Agenda Setting theory
Definition
Media doesn't tell us what to think, but what to think about.
Term
Framing Theory
Definition
Media controls the context into which facts are placed. (Context is important)
Term
FCC
Definition
Controls radio frequencies and television
Term
PMRC
Definition
Is a parents groups, and is NOT a goverment agency. Concerned about lyrics that are sexually explicit.
Term
Parents Music Resource Center
Definition
What does PMRC stand for?
Term
Globalization
Definition
The process renders activities and aspirations "worldwide".
Term
Cultural Proximity
Definition
Audiences desire to see programs from their own or similar culture.
Term
Authoritarian Model
Definition
Government controls the media to maintain authority over their citizens.
Term
Libertarianism Model
Definition
Freedom of expression and well informed voters.
Term
Social Responsibilty Model
Definition
Freedom of expression with some limits. Gov't or self regulation. Controled by code of ethics.
Term
Developemental Model
Definition
Less control over content. Cooperative between media and government to promote economic and social developement.
Term
Cultural Imperialism
Definition
Extending control over foreign entities.
Term
Digital Divide
Definition
An ineguality that exist between groups in internet use and access.
Term
Representation
Definition
Where a person represents
Term
Spiral of Science
Definition
People become quiet
Term
Immanuel Kant
Definition
Categorical Imperative
Term
Caterical Imperative
Definition
Universal
Term
1. Offensive language
2. Aired while children were watching.
Definition
Define profanity
Term
Media Literacy
Definition
The ability to “access, analyse, evaluate and use” media
Term
Information Society
Definition
What society are we in now?
Term
Knowledge Gap
Definition
Gap between the information "haves" and "have not".
Term
Media Determinism
Definition
Media influences the culture
Term
Technological Determinism
Definition
"Medium is the message" by Marshall Mcluhan. Technology drives change
Technopoly. Global Village
Term
Cultural Determinism
Definition
Culture shapes the media
Term
Mutual Meterminism
Definition
Both culture and media influence society
Term
Media convergance
Definition
Integration of mass media computer and telecommunications.
Term
Media Effects Theories
Definition
Changes in cognitions, attitudes
Term
Quantitative Method
Definition
Places findings into numerical equal. Analyze statistcal relationships between dependent and independent variables.
Term
Qualitative Method
Definition
Infer the relationships by studying the symbols in media content or by observing behavior in natural setting.
Term
Survey Research
Definition
Used to make generalizations about a populationof people by addresing questions to a sample of that population.
Term
Focus group
Definition
Small group, scaled moderator
Term
Content Analysis
Definition
studying recorded information
Term
Experimental Research
Definition
Controlled Situation
Term
Ethnographic research
Definition
Cultural research using observations done over an exteneded period of time
Term
Hypodermic Needle
Definition
Bullet Thoery - direct and immediate impact
Term
Multistep
Definition
Opinion matters
Term
Selective Process
Definition
Dissonance is being created
Term
Social learning theory
Definition
Learning through observation
Term
Cultivation theory
Definition
World view formed by what's seen in media
Term
Target Audience
Definition
Audience to which media is directed, demogrphics
Term
Demographics
Definition
personal and houselhold characteristics of an audience.
Term
Product Placement
Definition
Companies pay media to highlight their product
Term
Synergy
Definition
Companies pull together assets to push a product
Term
Tie-ins
Definition
Companies connect unrelated products to aid in distributing one central product
Term
Trigger Feature
Definition
Automatic reaction to certain stimuli
Term
Scarcity
Definition
"Limited time offer"
Term
Reciprocity
Definition
Should repay in kind what another person has provided
Term
Rejection Retreat
Definition
Negotiations
Term
Commitment Consistency
Definition
Public commitment
Term
Social Proof
Definition
Peer Pressure
Term
Liking
Definition
Gradify request of people we like
Term
Authority
Definition
Response to symbals of authority
Term
Ethical Obligation
Definition
Feel Obligated Ethically
Term
Situation, Analysis, Decision
Definition
SAD Formula
Term
Aristotle's "Golden Mean"
Definition
Mena between two extremes
Term
Judeo - Christian tradition
Definition
Golden Rule. Fouded by US Society
Term
Situation Ethics
Definition
Morals are adhered to but can change according to the specific situations
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