Term
| What was the methodology of Cowpe's study |
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Definition
quasi experiment where a media campaign was shown in 10 UK regional television areas
2 quantitative customer surveys in 1976 and 1983 |
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Term
| What was Cowpe's procedure? |
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Definition
2 60 second commercials shown
3 areas were shown a reminder in another year
number of chip pan fires reported analysed for each areas |
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Term
| What were the findings of Cowpe's study? |
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Definition
Net decline in each area for 12 month campaign period was between 7% and 25%
Largest reduction during campaign - 33%, 17% 6 months after and 15% over following 15 weeks
Overlap areas showed less impact
Questionnaires showed increase in awareness of chip pan fires (Yorkshire, 62% before, 90% during and stayed at 96% after)
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Term
| What was the aim of Dannenberg et al's study? |
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Definition
| To review the impact of the passing of a law requiring children to wear bike helmets |
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Term
| Who were the participants in Dannenberg et al's study? |
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Definition
Children from 47 schools in Howard county (law passed), Montgomery county (bike saftey campaign) and Baltimore county (control)
aged 9-10, 12-13, 14-15
7322 children in total sent questionnaires |
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Term
| What was Dannenberg et al's procedure? |
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Definition
Questionnaires sent containing Likert scale
Topic covered: bike use, helmet ownership and use, awareness of law, sources of information about helmets and peer pressure
Parents asked to help child complete it |
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Term
| What was the response rate in Dannenberg et al's study? |
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Definition
| between 41% and 53% across counties and age groups |
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Term
| What did Dannenberg et al find? |
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Definition
HC - helmet use increased from 11.4 before law to 37.5% after law
MC - 8.4 before campaign, 12.6 after
BC - 6.7 to 11.1
young children showed most increase
87% of children in HC aware of law and 38% had worn helmet on last ride compared to 14% of those who didn't know law
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Term
| What was the aim of Janis and Feshbeck's study? |
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Definition
| To investigate the effects of fear arousal communications on emotions and behaviour |
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Term
| What was the methodology of Janis and Feshbeck's study? |
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Definition
Lab experiment showing consquences of poor dental hygine and a control group recieving a lecture about the human eye
Data collected through questionnaires on emotional reactions and changes in dental practices |
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Term
| Who were Janis and Feshbeck's participants? |
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Definition
9th graders at a US high school
mean age of 15 years |
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Term
| What were the four groups in Janis and Feshbeck's study? |
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Definition
Group 1 - strong feal appeal
Group 2 - moderate fear appeal
Group 3 - minimal fear appeal
Group 4 - control |
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Term
| What did Janis and Feshbeck find? |
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Definition
Group 1 enjoyed their lecture the most
In regards to changes in dental hygine:
group 1 - 8%
group 2 - 22%
group 3 - 36%
group 4 - 0% |
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Term
| What did Janis and Feshbeck conclude? |
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Definition
| Fear appeals can be helpful in changing behaviours but it is important that the level of fear appeal is right for each audience |
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