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Details Title: Media And Society Description: Quiz 2 Total Flash Cards: 26 Created: 03/08/2006 20:45:55	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term What are the four functions of Advertising? Definition Marketing, Education, Deflation, and Exhibitions Term What is the Trigger Feature? Definition Automatic Responses to certain stimuli Term What is an example of trigger feature? Definition Associating Higher Cost with Higher Quality Term What is Perceptual Contrast? Definition Comparisons can greatly effect how an item is viewed. Term What is the Rule of Reciprocity? Definition That one should try to repay in kind what another person has provided us. Term What is an example of Reciprocity? Definition Book It Term How is the principle of Rejection Retreat used? Definition If you start at a high price and then lower it, the customer thinks they are getting a better deal than if you originally quote them the lower price Term What is Commitment and Consistency? Definition When someone commits to something in front of other people they are more likely to follow through Term What is social proof? Definition Essentially that we as a society follow the crowd. What is seen as popular is seen as good Term What is the liking technique? Definition We are more eager to please people we like Term What is the Halo Effect? What category of persuasion does it fall under? Definition It is when someone is so attractive, all rhyme and reason is thrown out. It is part of the Liking technique Term What is the Authority technique? Definition We generally follow people who we percieve to be an authority Term What is the scarcity principle? Definition Our tendency to want what we cant have, making less available things more expensive Term What is Data Mining? Definition Procedures by which companies find out consumer trends, such as purchasing patterns, etc. Term What are the main methods advertisers use to influence their audience? Definition Providing New Information, Emphasizing Existing Practices, Modifying Inclinations Term What are the obligations of Media Practitioners? Definition Individual Conscience, Financial Supporters, Institution, Professional Collegues, and Society Term Define Morals Definition Religious Beliefs and Personal Behavior Term Define Ethics Definition Rational process applying principles to decide between two moral obligations Term What are the obligations of societal Membership? Definition General Obligations and Particularistic Obligations. Term What is the SAD formula? Definition Situation Definition, Analysis, and Decision Term What was Aristotle's Golden Mean Philosophy? Definition Seeking a Happy Medium between the two extreme choices Term What was Immanuel Kant's Philosophy? Definition Logic Over Emotion Same rule should apply equally to all Term What is the Judeo-Christian Philosophy? Definition Golden Rule - Treat others how you wish to be treated Term Define Utilitarianism. Definition Seeking the greatest good for the greatest amount of people. Good of the many outweigh the good of the few Term Define Relativism. Definition There is No Absolute Truth Term What is Situation Ethics? Definition Moral Principles are followed but the surrounding situation is considered