Shared Flashcard Set

Details

Measurement and scaling
Measurement and scaling
13
Marketing
Undergraduate 4
03/04/2017
Click here to study/print these flashcards.

Create your own flash cards! Sign up here.

Additional Marketing Flashcards

 

 

Cards

Term
[image]
 Definition
Nominal scale
Term
[image]
 Definition
Stapel scale
Term
[image]
 Definition
Semantic differential scale
Term
[image]
 Definition
Ratio scale
Term
[image]
 Definition
Rank order scale
Term
[image]
 Definition
Purchase intent scale
Term
[image]
 Definition
Paired comparison
Term
[image]
 Definition
Ordinal scale
Term
[image]
 Definition
Likert scale
Term
[image]
 Definition
Itemized rating scale
Term
[image]
 Definition
Interval scale
Term
[image]
 Definition
Constant sum scale
Term
[image]
 Definition
Graphic rating scale
Supporting users have an ad free experience!