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Details Title: Mass. Communication Description: Ch.7 & 8 - TV & Cable Total Flash Cards: 31 Created: 10/25/2006 21:34:19	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term Nipkow Disc Definition o 1884 Paul Nipkow (Russian) o 4000 pixels Term What 14yr. old farm boy came up with the "Image Dissector" idea and what is it? Definition o 1922 – 14yr. old, Philo Farnsworth o American farm boy came up with the “image dissector” idea while...(teacher turned) o 1927 – made it publicly known Term Iconoscope Tube Definition o 1923 – Vladimir Zworykin, demonstrated his tube, the first TV camera tube o 1929 – David Sarnoff hired him to head the RCA electronics research lab, where he developed the kinescope, an improved picture tube. Term BBC had the first what? Definition o BBC had the first electronic television service in 1936. Term The NTSC was adopted in which year? Definition 1941 Term AT&T finished its coaxial cable and microwave relay network for TV programming distribution, which made TV networks technically possible in wich year? Definition 1951 Term The Freeze: 1948 – 1952 Definition o 1948 – FCC put a freeze on new TV stations cuz of not enough channels, which was prolonged for 4 yrs for the issue of color TV standards. o 1952 – FCC finalized frequencies for VHF band (channels 2-13), and opened new UHF band (channel 14-83, later reduced to 69). o Only VHF stations prospered. Term The Big Three Definition o NBC: David Sarnoff o CBS: William Paley o ABC: Leonard Goldenson Term What year was the color TV introduced? Definition 1953 Term What year did the remote control appear? Definition 1955 Term What year did the videotape appear? Definition 1956 Term The Quiz Show Scandal – 1959 Definition Change of sponsorship from single sponsorship to participating sponsorship and spot advertising (or spot commercial sales). Term "I Love Lucy" Facts Definition o 1951 – Lucille Ball and her husband Desi Arnal produced the show on their own and sold it to CBS. o Filmed reruns were possible, which also created the off-network syndication industry. o TV industry, entertainment shows in particular moved from NY to Hollywood. o Weekly series could be produced relatively quickly and inexpensively. Term Who used their own video "See it now" to fight McCarthyism? Definition o Joseph McCarthy’s investigation of Reds in the US Army was broadcast by all the networks for 36 days in 1954. Term Speaking to the 1961 convention of National Association of Broadcasters, who referred to TV as a vast wasteland? Definition Newton Minow Term When did Broadcast Rating begin? Definition o First started in 1930 by the Association of National Advertisers. o Hooper and Pulse started offering ratings numbers in 10 yrs using random telephone calls. Term A.C. Nielsen Definition o Started in 1923 as a product-testing company, and soon branched into market research o Started reporting radio ratings in 1936 o By 1950, it had started reporting ratings for television o Since 1950, A.C. Nielsen Company has dominated television audience measurement. Term Nielsen Ratings Definition o Overnights: instant ratings gathered form homes in several major urban centers. o Pocketpieces: ratings based on a national sample that are computed and reported every 2 weeks. o MNA repots: (multi-network area reports) computations based on the 70 largest markets. o Nielsen randomly selected 15,000 households as their sample o Audiometers: measure by household, still used for overnight ratings o Peoplemeters: measure by individual viewer, for National Television Index (NTI), -Personal peoplemeters -Passive peoplemeters o Diary surveys four times a year: sweep periods in Feb, May, July, and Nov. Term Television Rating lingo Definition o Rating = households tuned into a program / TV households (universe estimate, U.E.) o Share – households tuned into a program / households using TV (HUT) o Cume: the cumulative audience or number of people listening to a station for at least 5 minutes in any one day. Term Milton Jerrold Shapp Definition o Later to become Pennsylvania’s governor, developed MATV o 1952- continued to grow in remote areas of the West and the Midwest. Term Superstation Definition o 1976 – Ted Turner pioneered advertising-supported cable channels by retransmitting a local independent station he owned in Atlanta via satellite, which evolved into the WTBS superstation. Term Ted Turner launched what cable news network in 1980? Definition CNN (Cable News Network) duh! Term Fiber Optic Cable Definition o Fiber optics are cable made of thin strands of very pure glass fiber over which signals are carried by light beams. o – up to 600x as much info as the same size coaxial cable. o –perfectly suitable for carrying digital signals. Term What does "digital compression" do? Definition o Digital compression squeezes signals to permit multiple signals to be carried over one channel. Term Interactive cable Definition o The expanded carrying capacity produced by fiber optics and digital compression makes possible interactive cable, that is, the ability for the subscribers to talk back to the system operator. Term Public Access Channels Definition o Public access channels are channels reserved on a first come, first serve, nondiscriminatory basis for independent people. Term Financial Interest and Syndication Rules Definition o 1993 – the Fin-Syn passes by FCC allowed the networks to produce an down the syndication rights up to 50% of their prime-time entertainment fare. Term First-Run Syndication Definition o Syndicating programs when they are aired for the first time. o It becomes common with the development of independent stations. Term When was "Digital Video Recording" introduced? Definition 1999 Term Remote Control lingo Definition grazing (watching multi show), zapping (flipping thru commercials)