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Details Title: Mass Media Description: HSFC Glossary of key terms Total Flash Cards: 26 Created: 04/30/2004 06:37:41	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term Agenda setting Definition A list of stories that the media choose to bring to the audience's attention and therefore set the agenda for discussion. Controlling what issues come to public attention. Term Bollywood Definition Indian film industry based in Bombay. Term Copycat violence Definition Violence that occurs as a result of copying something that is seen in the media. Term Cross-media ownership Definition Occurs where different types of media - e.g. radio and TV stations - are owned by the same company. Term Cultural effects model Definition The view that the media are powerful in so far as they link up with other agents of socialisation to encourage particular ways of making sense of the world. Term De-sensitization Definition The process by which, through repeated exposure to media violence, people come to accept violent behaviour as normal. Term Deviancy amplification Definition When the action of the rule enforcers or media in response to deviance brings about an increase in the deviance. Term Effects approach Definition An approach based on the hypodermic syringe model which believes that the media have direct effects on their audience. Term False needs Definition The outcome of intensive advertising that persuades people that a particular consumer item is vital to their social well-being despite it being potentially harmful in the long term. Term Folk devils Definition Groups seen by the media as evil and a threat to the moral well-being of society. Term Gatekeepers Definition People within the media who have the power to let some news stories through and stop others. Term High culture Definition Cultural forms, such as opera, that are associated with high-status or elite sections of society and considered 'superior' to other forms of culture. Term Hypodermic syringe model Definition The view that the media are very powerful and the audience very weak. The media can 'inject' their messages into the audience, who accept them uncritically. Term McDonaldisation (the mass media) Definition The idea that American culture has overwhelmed other national cultures - literally that McDonald's has taken over the world. Term Media concentration Definition The result of smaller media companies merging, or being bought up by larger companies, to form a small number of very large companies. Term Media conglomerate Definition A company that owns various types of media. Term Moral panic Definition Public concern, created by the media, about the behaviour of certain groups of people who are seen as a threat to the moral order and stability of society. Term News values Definition Assumptions that guide journalists and editors when selecting news items. Term Preferred (or dominant) reading Definition The intended messages contained within the text. Term Reception analysis Definition Research that focuses on the way individuals make meanings from media messages. Term Representation Definition The way in which people are portrayed by the media. Term Stereotype Definition A typical or 'shorthand' picture of a certain group. Term Negotiated reading Definition An interpretation of a media text that modifies the intended (preferred) reading so that it fits with the audience member's own views. Term Oppositional reading Definition An interpretation of a media text that rejects its intended (preferred) reading. Term Uses and gratifications model Definition The view that people use the media for their own purposes. Term Vertical integration Definition Owning all the stages in the production, distribution and consumption of a product.