Shared Flashcard Set

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Mass Media & Political Agenda
Ch. 7
15
History
12th Grade
03/05/2009

Additional History Flashcards

 


 

Cards

Term
high-tech politics
Definition

A politics in which the behavior of citizens and policymakers and the political agenda itself are increasingly shaped by technology.

Term
mass media
Definition
Television, radio, newspapers, magazines, the internet, and other means of popular communication.
Term
media events
Definition
Events purposely staged for the media that nonetheless look spontaneous. In keeping with politecs as theater, media events can be staged by individuals, groups, and govt officials, esp. presidents.
Term
press conference
Definition
Meetings of public offcials with reporters.
Term
investigative journalism
Definition
The use of in-depth reporting to unearth scandals, scams, and schemes, which at times puts reporters in adversarial relationships with political leaders.
Term
print media
Definition
Newspapers and magazines, as compared with broadcast media.
Term
broadcast media
Definition
Television and radio, as compared with print media.
Term
chains
Definition
Newspapers published by massive media conglomerates that account for over 4/5 of the nation's daily newspaper circulation. 
Term
beats
Definition
specific locations from which news frequently emanates, such as congress or the white house.
Term
trial balloons
Definition
An inentional news leak for the purpose of assessing the political reaction.
Term
sound bites
Definition
short video clips of approximately 15 seconds, typically all that is hown from a politician's speech or activities on they nightly television news.
Term
talking head
Definition
A shot of a person's face talking directly to the camera. Because this is visually unappealing, the major commercial networks rarely show a politician talking one-on-one for very long.
Term
policy agenda
Definition
The issues that attract the serious attention of public officials and other people actively involved in politics at the time.
Term
policy entrepreneurs
Definition
People who invest their political "capital" in an issue.
Term
narrowcasting
Definition
Media programming on cable TV or the internet that is focused on one topic and aimed at a particular audience.
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