Term
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Definition
| Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users. |
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Definition
| Blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers. |
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Term
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Definition
| An arrangement whereby a firm reaches different buyers by using two or more different types of channels for the same basic product. |
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Term
| Vertical Marketing Systems |
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Definition
| are professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact. |
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Term
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Definition
| When a firm tries to place its products or services in as many outlets as possible. |
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Definition
| When only one retail outlet in a specific geographical area carries the firm's products. |
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Term
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Definition
| When a firm selects a few retail outlets in a specific geographical area to carry its products. |
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Term
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Definition
| Arises when one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals. |
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Definition
| A channel conflict that arises when a channel member bypasses another membter and sells or buys products direct. |
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Term
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Definition
| Those activities that focus on getting the right amount of the right product to the righ tplace at the right time at the lowest possible cost. |
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Definition
| The various firms involved in performing the activities required to create and deliver a product or service to consumers or industiral users. |
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Definition
| Expense associated with transportation, materials, handling and warehousing, inventory, stockouts, order processing, and return products handling. |
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Term
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Definition
| The ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience. |
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Term
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Definition
| An inventory management system whereby the supplier determines the product amount and assortment a customer needs and automatically delivers the appropriate items. |
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Term
*Transactional
*Logistical
*facilitating |
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Definition
| Intermediaries make possible the flow of products from producer to ultimate consumers by performing what three basic functions? |
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Term
Time Utility
Place Utility
Form Utility |
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Definition
| How do consumers benefit from intermediaries? |
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Term
| Corporate Vertical Marketing |
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Definition
| combination of successive stages of production and distribution under a single ownership. |
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Term
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Definition
| Retailer might own a manufacturing operation |
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Term
| Contractual Vertical Marketing System |
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Definition
| independent production and distribution firms integrate their efforts on a contractual basis to obtain greater functional economies and marketing impact than they could acheive alone. |
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Term
| Wholesaler-Sponsored Voluntary Chain |
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Definition
| involves a wholesaler that develops a contractual relationship with small, independent retailers to standardize and coordinate buying practices, merchandising programs and inventory management efforts. |
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