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Definition
| The marketing of goods and services to individuals and organizations for purposes other than personal consumption |
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Definition
| A measure of a Website's effectiveness; calculated by multiplying the frequency of visits times the duration of a visit times the number of pages viewed during each visit |
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Definition
| A cooperative agreement between business firms |
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Definition
| A network of interlocking corporate affiliates |
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Definition
| The practice of business purchasers choosing to buy from their own customers |
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Definition
| All those persons in an organization who become involved in the purchase decision |
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Definition
| A situation requiring the purchase of a product for the first time |
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Definition
| A situation where the purchaser wants some change in the original good or service |
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Term
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Definition
A situation in which the purchaser reorders the same goods or services
without looking for new information or investigating other suppliers |
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