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Marketing
Marketing Chapter 3.5
10
Marketing
Undergraduate 3
12/17/2013

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Term
Ethics
Definition
Moral principals and values that govern the actions and decisions of an individual or a grouo
Term
Laws
Definition
Society's standards and values that are enforceable in the courts
Term
Consumer Bill of Rights
Definition
Cedified the ethics of exchange between buyers and sellers, including rights to safety. To be informend, to choose and to be heard
Term
Code fo Ethics
Definition
Formal statement of ethical principals and rules of conduct
Term
Moral Idealism
Definition
Moral philoshopy that considers certain individual rights or duties as universal, reguardless of the outcome
Term
Utilitarianism
Definition
Moral philoshophy that focuses on the "greater good for the greatest number"
Term
Social Responsibility
Definition
Ideea that organizations are part of a larger society and are accountable to that society for their actions
Term
Green Marketing
Definition
Marketing efforts to produce, promote, and reclaim enviornmentally sensitive products
Term
Cause Marketing
Definition
Tying the charitable contributions of a firm directly to sales produced through the promotion of one of its products
Term
Social Audit
Definition
Systematic assessment of a firms objectives, strategies, and performance in the domain of social responsibility
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