Marketing

creating, communicating, and delivering value to customers

 and 

 managing customer relationships in ways that benefit the organization

marketing strategy

A company's plan that identifies

how it will use marketing to achieve its goals.

target market

a specific group of consumers who have similar

 wants and needs

marketing mix

blending the 4 marketing elements

1.  product

2.  place (or distribution)

3.  price

4.  promotion

advertising

A paid form of communication

 through mass media

directed at identified consumers

 to provide information

 and influence their actions

Distribution

The locations and methods used

to make a product or service available

to the target market

channel

of

distribution

The route

a product follows and

 the businesses involved in

 moving a product

 from the producer

to the final consumer

marketing

research

Finding solutions to problems

through carefully designed studies

involving consumers.

Buying motives

The reasons consumers decide

what products and services to purchase.

1.  rational or

2.  emotional

Personal

Selling

Direct individualized communication

with prospective customers

to assess their needs and

assist them in satisfying those needs

 with appropriate products and services.