Home > Flashcards > Marketing > Marketing Research

Details Title: Marketing Research Description: Test 3. Chpt: 10-12 Total Flash Cards: 17 Created: 04/25/2007 20:04:17	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term Census Definition A collection of data obtained from every member of the population of interest Term Sample Definition A subset of all the members of a population of interest Term Steps in Developing a Sampling Plan Definition 1. Define the population, 2. Choose a Data Collection Method, 3. Identify a Sampling Frame, 4. Select a Sampling Method, 5. Determine Sample Size, 6. Develop Operational Procedures for Selecting Sample Elements, 7.Execute the Operational Sampling Plan Term Probability vs. Nonprobability Sample Definition Probability Sample- every element of the population has a known and equal likelihood of being selected. Term Simple Random Sample Definition Probability sample selected by assigning a number to every element of the population and then using a table of random numbers to select specific elements for inclusion in the sample Term Systematic Sampling Definition Probability sampling in which the entire population is numbered and elemnts are selected using a skip interval Term Stratified Sample Definition Probability sample that is forced to be more represenative though simple random sampling of mutually exclusive and exhaustive subsets Term Cluster sample Definition Probability sample in which the sampling units are selected in groups to reduce data collection Term Skip Interval = Definition Population size / Sample Size Term Proportional Allocation Definition Sampling in which the number of elements selected from a stratum is directly proportional to the size of the stratum relative to the size of the population Term Disporportional or optimal allocation Definition Sampling in which the number of elements taken from a given stratum is proportional to the relative size of the stratum and the standard deviation of the characteristic under consideration Term One-stage versus Two-stage Cluster sampling Definition One-stage = if the sample consists of all elements in the selected subsets. Otherwise if the sample of elements is chosen in some probabilistic manner then it's a two-stage Term Convenience Samples Definition Nonprobability samples used primarily for reasons of convenience Term Judgment Samples Definition Nonprobability samples in which the selection criteria are based on the researcher's personal judgement Term Quota Samples Definition Nonprobability samples in which quotas, based on demographic of classification factors selected by the researcher are established for population subgroups Term Snowball samples Definition Nonprobability samples in which additional respondents are selected base on referals from initial respondents Term Qualitative factors in determining sample size... Definition 1. Estimate of the population standard deviation, 2. The acceptable level of sampling error, 3. The desired level of confidence that the sample result will fall within