Term
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Definition
| Observation research can be defined as the systematic process of recording the behavioral patterns of people, objects, and occurrences without questioning or communicating with them. |
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Term
| Conditions for Using Observation Research |
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Definition
1. Info must be observable or inferable from behavior that is observable
2.Behavior of interest mest be repetitive or Frequent
3.Behavior must be short in duration. |
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Term
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Definition
1. People watching people
2.People watching phenomena
3. Machines watching People
4. Machines watching phenomena |
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Term
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Definition
Researcher plays no role; completely natural situation
(How long a line is, supermarkets…) |
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Term
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Definition
Controlled and/or simulated by the researcher.
(fake super markets) |
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Term
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Definition
| The process of monitoring people who know they are being watched. |
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Term
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Definition
| The process of monitoring people, objects, or occurrences that do not know they are being watched (o.w.mirrors) |
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Term
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Definition
| Less is known about the situation; the observer notes all behaviors. |
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Term
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Definition
| A study in which the observer fills out a questionnaire-like form or counts the number of times an activity occurs. |
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Term
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Definition
| Observing Current Behavior |
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Term
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Definition
| Observing evidence of past behavior. |
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Term
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Definition
| Researchers who sort through peoples garbage to analyze household consumption patterns |
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Term
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Definition
| Study of human behavior in its natural context, involving observation of behavior and physical setting. |
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Term
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Definition
| People who pose as consumers and shop at a company's own stores or those of its competitors to collect data about the customer-employee interactions and to gather observational data. May also compare prices displays and the like. |
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Term
| One Way Mirror Observation |
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Definition
| Watching behavior from behind a one way mirror. |
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Term
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Definition
| Examination and verification of the sales product |
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Term
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Definition
| Machines used to measure vehicular flow over a particular stretch of roadways |
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Term
| Electroencephalograph (EEG) |
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Definition
| A machine that measures electrical pulses on the scalp and generates a record of electrical activity in the brain. |
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Term
| Galvanic Skin Response (GSR) |
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Definition
change in the electric resistance of the skin associated with activation responses
aka electrodermal response |
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Term
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Definition
| machine that measures pupil dialation |
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Term
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Definition
| Studying changes in the relative vibration frequency of the human voice to measure emotion. |
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Term
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Definition
| Machine that simultaneously records the respondent's reading material and eye reactions |
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Term
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Definition
| Device worn by people that measures the radio and tv programming to which the participant exposed during that day. |
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Term
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Definition
| Scan-based research system that can manipulate the marketing mix for household panels in geographically dispersed markets and then electronically track consumer purchases. |
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Term
| InfoScan Custom Store Tracking |
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Definition
| Scanner-based data system that collects information on consumer packaged goods |
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Term
| Predictive Customer Intelligence |
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Definition
| Modeling surface patterns along with demographic and psychographic data to predict consumer behavior |
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