Term
|
Definition
|
|
Term
|
Definition
Creating excitement
Allowing buyers to experience a product
Creating good will |
|
|
Term
|
Definition
Showcase Expertise
Provide valuable information
To demeonstrate
To elicit emotion |
|
|
Term
| One use of videos by customers |
|
Definition
|
|
Term
|
Definition
Create interesting information
Tell a memorable story
Creativly apply humor |
|
|
Term
| Most popular form of audio |
|
Definition
|
|
Term
|
Definition
Interviews
Q&A
Storytelling
Listening to books
|
|
|
Term
|
Definition
| When an idea takes off it can propel a brand company or person for free. |
|
|
Term
| Rules of the world wide rave |
|
Definition
Don't coerce the rave
Create something intersting
Make it free
Be involved in online communities
Make a valuable, intersting or funny trigger
|
|
|
Term
| How many blogs are their? |
|
Definition
100 million existing blogs
100,000 new blogs each day |
|
|
Term
|
Definition
Purchase your url
Choose a topic you are passionate about
Find a particular topic group/buyer persona
Be honest and authentic
|
|
|
Term
|
Definition
Don't use another name to comment
Don't disclose your connection to the company
Don't blog about private company matters
Don't copy or forward emails from others without permission
|
|
|
Term
|
Definition
Truthfulness
Disclosure- credit sources
Reveal conflicts of interests
|
|
|
Term
|
Definition
Choose a platform you can grow with
Design a custom masthead
Test run your blog before going public
Add social media sharing tools
Become part of your blog community
Use hashtags
|
|
|
Term
|
Definition
| Inserting a company,brand, or person into a breaking news story |
|
|
Term
| How to get involved in real time marketing |
|
Definition
Create ads ahead of time for real-time events
Create a real time product exp. uber
Tweet thoughts as events are happening |
|
|
Term
|
Definition
It's done very fast
It non-offensivley ties back to the brand |
|
|
Term
| Newsjacking Oppurtunites come up in |
|
Definition
|
|
Term
|
Definition
| Get your take on breaking news in front of journalists at the time they are researching. |
|
|
Term
|
Definition
Create content jouranlist find necessary
Quickly push your content to social media
|
|
|
Term
|
Definition
Things you already knew about
Things you didn't think to ask about in the moment
Widely-known upcoming events |
|
|
Term
| How to increase your chances of a successful newsjack |
|
Definition
Track people you know
Monitor keywords
Start small
Predict events ahead of time
Tweet quick using #
|
|
|
Term
| How to be careful when newsjacking |
|
Definition
Don't be frivioulus
Don't exploit bad news sources |
|
|
Term
| Video's growing popularity is |
|
Definition
|
|
Term
| With business casual don't forget |
|
Definition
Get clear permission
Use correct name/spelling
Use correct job title
|
|
|
Term
| How to get involved with video |
|
Definition
Post to video sharing sites
Embed videos in other content
Develop an online video channel
transition from blogging to vlogging
transition from podcasting to vodcasting
Host a video contest
|
|
|
Term
| How to get involved with podcasting |
|
Definition
Script shows before recording
Edit your audio files
Use a noise reduction website
Use a hosting and distribution service
Use a companion blog
|
|
|
