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The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions.
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a conscious choice from amoung two or more alternatives
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criteria or standards used in evaluating proposed solutions to a problem
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in a decision are the restrictions placed on potential solutions to a problem
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selecting representative elements from a population
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involves using precise rules to select the sameple such that each element of the population has a specific known chance of being selected
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using arbitrary judgements to select the sample so that the chance of selecting a particular element may be unknown or 0
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involves drawing conclusions about a population from a sample
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facts and figures related to the problem
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facts and figures that have already been recorded before the project at hand
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fact and figures that are newly collected for the project
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facts and figures obtained by watching, either mechanically of in person
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facts and figures obtained by asking people about their attitudes, awareness, intentions, adn behaviors
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involves a computer and communication system to satify an org.'s needs for data storage, processing, and access
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the extraction of hidden predictive info from large databases
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