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Marketing Plan
For BUSN assignment
4
Marketing
Undergraduate 1
12/02/2012
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Cards

Term
List the key elements of a Marketing Plan.
 Definition

- Business Mission Statement

- Objectives

- Situation or SWOT analysis

- Target Market/Strategy

- Marketing Mix

- Implementation Evaluation Control

 
Term
What are the three levels of consumer buying decisions?
 Definition

Routine - response behaviour

Limited - decision making

Extensive - decision making
Term
What is vertical integration?
 Definition

Owns one or more of the stages in the channel of distribution 
Term
What are the categories of business customers?
 Definition

- Producers: Original Equipment Managers (OEMs)

- Resellers: Wholesalers/Retailers

- Governments: Federal/Municipal/Local

- Institutions: Schools/Unions/Hospitals/Colleges/Foundations
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