Term
marketing channel
(channel of distribution) |
|
Definition
A set of interdependent organizations that ease
the transfer of ownership as products move
from producer to business user or consumer. |
|
|
Term
|
Definition
All parties in the marketing channel that
negotiate with one another, buy and sell
products, and facilitate the change of ownership
between buyer and seller in the course of
moving the product from the manufacturer into
the hands of the final consumer. |
|
|
Term
|
Definition
The connected chain of all of the business
entities, both internal and external to the
company, that perform or support the logistics
function. |
|
|
Term
|
Definition
The difference between the amount of product
produced and the amount an end user wants
to buy. |
|
|
Term
| discrepancy of assortment |
|
Definition
The lack of all the items a customer needs to
receive full satisfaction from a product or
products. |
|
|
