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Definition
| sets out the organization's basic purpose for being |
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| affects the number and types of competitors the marketing manager must face and how they may behave |
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| an organized approach for evaluating the strengths and weaknesses of current or potential competitors' marketing strategies |
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| firms that will be the closest competitors |
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Definition
| the conditions that may make it difficult, or even impossible, for a firm to compete in a market. |
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Definition
| the macro-economic factors, including national income, economic growth, and inflation, that affects patterns of consumer and business spending |
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Definition
| the application of science to convert an economy's resources to output |
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Definition
| a system/series of tubes for linking computers in the world together |
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Definition
| an emphasis on a country's interests before everything else |
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Definition
| north american free trade agreement - between canada, us, and mexico |
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| cultural and social environment |
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Definition
| affects how and why people live and behave as they do |
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Definition
| the idea that it's important to meet present needs without compromising the ability of future generations to meet their own needs. |
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| strategic business unit (SBU) |
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Definition
| an organizational unit (within a larger company) that focuses on some product-markets and is treated as a seperate profit center |
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Term
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Definition
| treats alternative products, divisions, or strategic business units as though they were stock investments |
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