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| process of planning, pricing, promoting, selling, and distributing ideas or goods or services to create exchanges that satisfy customers. |
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| the idea that a business should strive to satisfy customers' needs and wants while generating a profit for a firm. |
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| attributes of a product or service that make it capable of satisfying consumers' needs and wants. |
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| involves changing raw materials or putting parts together to make them more useful. |
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| involves having a product where customers can buy it. |
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| having a product available at a certain time of year or a convenient time of day. |
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| an example of this type of utility would be a restaurant open 24 hours a day. |
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| tangible items that have monetary value and satisfy your needs and wants. |
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| involves communication with the consumer. |
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Term
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Definition
| distribution, financing, marketing information management, pricing, product/service management, promotion, selling |
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