Term
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Definition
| nonpersonal communication from an identified sponsor intended to inform consumers or persuade or remind them to buy a certain product or service |
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Term
| ADVERTISING COMES FROM AN IDENTIFIED SPONSOR |
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Definition
| whether or not we pay attention to the message, we know who sent it |
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Term
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Definition
-comes from an identified sponsor
-informs
-persuades
-reminds |
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Term
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Definition
| what advertising industry calls people who twirl signs outside restaurants, barbershops, and new real estate subdivisions |
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Term
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Definition
a tool in the promotional mix in which public relations professionals stage an event to "ambush" consumers with messages in places they're not expecting to encounter them
-tactics that involve paid performers who impersonate everyday people and endorse products in public places |
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Term
| MARKETERS TODAY BATTLE TWIN FEARS |
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Definition
-being late to the game
-lacking the proper skills to play |
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Term
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Definition
-technologies enabled mass production of consumer goods
-railroads linked the nation and provided a way to get newspapers and mass produced products into towns across America
-the same technologies that enabled mass production accelerated the growth of mass media |
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Term
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Definition
| includes national, regional, and local newspapers, as well as magazines which like newspapers can be geographical or subject based |
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Term
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Definition
| advertising sent directly to peoples homes through brochures, letters, and catalogs |
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Term
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Definition
| booklets, folders, and cd/dvd inserts developed to provide targeted groups with specialized information on products and services |
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Term
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Definition
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Term
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Definition
| first broadcast medium, bringing free advertising to American homes from the 1920's onward, which transmits sound through airwaves |
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Term
| OUTDOOR ADVERTISING/OUT OF HOME ADVERTISING |
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Definition
| billboards on roadsides, posters on transit |
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Term
| POINT OF PURCHASE (POP) DISPLAYS |
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Definition
| displays next to cash registers |
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Term
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Definition
| pop ups, pop unders, banners, and text ads associated with web pages |
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Term
| CONSUMER PACKAGED GOODS COMPANIES |
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Definition
| producer of food and beverage, c |
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